Drop in Stats from Urchin to Google Analytics?
July 14, 2008 at 10:35 am by Chris| Many of our clients wonder why their pageview statistics drop when they switch analytics platforms. Specifically, most of our clients move from Urchin or another tool to using Google Analytics. This blog post from Conversation Marketing explains why this occurs and suggests an Urchin to Google Analytics conversion factor of 20%. Hat tip to Eric for the link. |
Tags: web-development strategy software analytics
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