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Newfangled + Advertising Agency = Web Smart

Newfangled has been developing websites with advertising agencies since our inception in 1995. We help agency partners stay web smart not only in website design and development but also in overall web strategy through our Web Smart Newsletters, Web Smart Blog, and Web Smart Agency Consulting.

Persuading PDF
If you don't know about David
Baker's consulting firm, ReCourses,
and his publication, Persuading,
you should check it out.

We guest authored an article in the March 2005 issue which addressed how advertising agencies can best utilize their own websites. We'd be happy to email you the article - just use the form below.

Web Smart Website Development
Newfangled's innovative grayscreen prototyping process and intuitive content management system are the platform upon which we build websites that fulfill robust web strategies. Watch: process video | CMS video

Web Smart Agency Consulting
Web Smart Agency Consulting advises and trains mid-sized advertising agencies in how to implement web strategies. We evaluate each agency's level of web marketing readiness, identify web-based opportunities, coach in web usage (RSS, tagging, blogging and social media), and advise on specific client web strategies. Find out more >>

Web Smart Newsletter
Our monthly newsletter keeps agencies in the loop on what's happening on the web. It's never technical or buzz-word enriched. We examine online trends that impact marketing. Email sign up | RSS subscribe.

Web Smart Blog
The web moves fast. Sometimes updates occur within days, even hours, from a newsletter's publication. The Web Smart blog extends our newsletters keeping them up-to-date. RSS subscribe.

Is your agency's website in need of a little help?

The carpenter's door is always broken isn't it? Sadly, most agency websites, while nicely designed of course, are seriously lacking in their overall capabilities and effectiveness.

Agency website check-up quiz:
  1. Is your site built entirely in Flash?
  2. Do you know how much search engine traffic your site had last month? (If your answer to question one is yes, then probably not much.)
  3. When was the last time you updated your portfolio?
  4. Is your latest news item over six months old?
  5. When you do add new pieces or news announcements, how easy is it for you to add them to your site?
  6. Are you blogging and using email newsletters to communicate with your clients and prospects?
If you are feeling a little faint about your site after that quiz, don't worry, we can help. In fact, as an advertising agencies partner, we often rebuild or convert existing agency sites to the NewfangledCMS.