Content Entry: Bursting the Bottleneck

The second barrier to an effective website development project, after miscommunication (which our grayscreen prototyping resolves), is content entry. Underestimating the time it takes to enter and refine

The Myth of "Approved Content."

Some web development companies require their clients to provide "approved content" before they will start coding. "Approved content" is a carefully chosen phrase because it implies that once content is provided, it cannot be changed - at least not without extra cost.

But providing "approved content" is impossible. It's inevitable that as content is added to a site, it will require editing - more than once. Subtleties of how words flow, especially as pages are read from many points of view (a serious challenge in writing for the web), will require many edits to copy.

This is why our whitescreen process allows easy, direct, and unlimited content entry and editing within the context of the website itself.

website content is an almost universal tendency. The NewfangledCMS helps facilitate content entry and adjustment by enabling clients to easily and directly enter their content into a site in progress.

Content entry using the NewfangledCMS bursts the content bottleneck. Direct and unlimited content editing also improves a site's quality--after all, as William Zinsser points out in his classic book On Writing Well, "the essence of writing is rewriting." We take up the importance of writing for the web in our Web Smart newsletter "Words Make the Web Work."

Other NewfangledCMS content entry benefits:

Saving money. Programming is a costly part of web development. Allowing clients to enter content directly focuses programmer time on key functionality requirements, rather than on entering content.

Tightening development schedules. Eliminating content delivery bottlenecks and enabling content creators, editors, developers, and designers to work simultaneously shrinks the development-to-launch window.