Web Smart Agency Consulting

Advertising agencies have profound creative strengths. Their creativity overcomes consumer inertia to arrest attention in the midst of an information saturated culture.

But most advertising agencies don't realize that, when it comes to web strategy creativity has corresponding weaknesses that can actually get in the way.

Nowhere is this exemplified more than on the typical advertising agency website. Advertising agency websites (even beautiful, One Show winning, CA featured sites) are among the most dysfunctional sites on the web.

That's why focuses on root causes of agency web strategy failure--before instilling the fundamental components of web strategy itself (content marketing, search engine optimization and marketing, online advertising, social media, blogging, etc.).


Autopsy of an Agency Website - Your Creative Flash Website is Disabled
Failures in Agency Positioning - Moving Toward an Effective Content Strategy
Moving Past Triage Toward Healthy Web Strategy
Consulting Price Sheet


Persuading: "Using the web for your firm..." (request PDF here)
How Magazine: "Rethinking Your Website" (download)
Web Smart Newsletter: Web Smart Agency Consulting
Web Smart Newsletter: Advertising Agency and Artist Websites
Web Smart Blog: How to Know if You're a Super Bowl Web Designer

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