What You’ll Learn
- the four core components of an effective marketing website
- their sixteen, unique, measurable elements and how they either enable a good prospect experience or a bad one
- a system of Prospect Experience Design (PX) that you can use to evaluate every design choice you make with measurable marketing objectives in mind
White Paper
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A common misunderstanding about effective marketing is that it works against good design — that the proven tactics of marketing impose a utilitarian, function-over-form ethic on all marketing systems and work, forcing teams that otherwise value good design to set aside their aesthetic sensibilities especially when creating their website.
Nothing could be further from the case!
In fact, good marketing needs good design. This is because good design isn’t just about beauty, inspiration, or even seduction. Good design is simply about giving the right form to intent. And marketing, of course, is all about intent.
In this white paper, you’ll learn the basic building blocks of good, digital marketing focused website design. We call this method Prospect Experience Design (PX), and as you’ll soon discover, its 16 individual, measurable components describe an elegantly ordered system of design that will enable the best results — new, qualified opportunit
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