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Content Strategy
Is SEO Dead?
I want to talk about a favorite topic that, to my continued surprise, seems to be controversial. And the topic...
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Article
Content Strategy
Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.
Let’s start by addressing the elephant in the room. You see the title of this article. You’re on our website....
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Article
Paid Media
4 Steps to Take Today So You’re Ready for Google Analytics 4
Google Analytics 4 (GA4) is here. Released in October 2020, it’s designed to be the “future of measurement” for websites...
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Article
Content Strategy
SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)
Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads...
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Article
Content Strategy
How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic
SEO and content marketing are full of myths and half-truths. One of the most well known is the demonization of...
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Article
SEO
Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance
WordPress site speeds can vary greatly for a number of different reasons. While all sites are different, there are some...
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Article
Paid Media
To Maximize Your Paid Media Spend, Focus on High-Intent Keywords
When building out a paid search campaign, many marketers may decide to target the entire user journey in their campaigns...
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Podcast
Content Strategy
Podcasting Behind-the-Scenes
In this episode, Chris, Mark, and Lauren discuss how they produce Newfangled's podcasts, what has worked, what hasn't, and what's coming next...
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Article
SEO
How to Win at Featured Snippets (A Step-By-Step Guide)
How to win featured snippets: step by step 1. Identify the keywords and queries you rank highest for already —...
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Podcast
Content Strategy
Stop Obsessing Over Keywords
In this episode of Consider This, Lauren and Holly discuss how to approach keyword research and keyword strategies when designing your content plan for B2B businesses.
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