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Content Strategy
Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound
There seems to be an article on the internet about every topic under the sun. In some cases there are...
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Article
Content Strategy
Is SEO Dead?
I want to talk about a favorite topic that, to my continued surprise, seems to be controversial. And the topic...
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Content Strategy
Newfangled’s Content Tool vs. ChatGPT: You Be the Judge
We’ve talked before about why we think Newfangled’s content tool works better than the likes of ChatGPT. But you shouldn’t...
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Content Strategy
I’m a Human Writer. Here’s How AI Fits Into My Job.
AI is here. We can either adapt and use the technology, or fall behind. What a tired sentiment, right? I’m...
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Content Strategy
Can AI Content Be Extraordinary?
AI-generated content has a reputation problem, and for good reason. You’ve dabbled with ChatGPT or similar tools for your marketing...
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Article
Content Strategy
How Do You Create a More Effective Case Study? Think Outside the Box
Case studies are designed to do one thing, and one thing only: prove that you are capable of delivering the...
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Content Strategy
Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.
Let’s start by addressing the elephant in the room. You see the title of this article. You’re on our website....
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Content Strategy
Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection
Let’s face it — content marketing can be a challenge. With the incredibly high volume of blogs, white papers, and...
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Content Strategy
Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content
What is the biggest impediment to any company’s content marketing success? Time. Content marketing is hard work, folks. It takes...
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Prospect Experience Design
Services or Capabilities – What’s the Right Service Page Strategy?
A service page strategy is how you explain the structure of your business for prospects. Your positioning statement may tell...
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