Three Ways to Use Google Analytics to Improve Usability

In an ideal world, we’d have the time, budget, and skill to lead formal usability testing, but that’s not a reality for nearly any of us. Lucky for us, we have Google Analytics. Think of it as the all seeing eye that peers over the shoulder of every visitor on your site (creepy right? well, sort of).

In this blog post, I’ll review how you can leverage your analytics data to form a better understanding of how users behave on your site, what’s working, and what’s gotta go.