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Contacts and Content Series, Part 1: Building Your Contact Database

hosted by Mark O’Brien on April 17, 2013
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The two most essential aspects of an effective online marketing strategy are contacts and content. If you have those two assets in place–and they are the rights sorts of contacts and content–you will be able to get the absolute most out of your site, CRM, and Marketing Automation platform.

During Part 1 of this two part series, we will look at contacts, and parcitularly how to most expediently and efficiently build a very high quality list that is both big enough and targeted enough to allow your web marketing efforts to deliver fantastic results for your firm.

For this webinar, I am pleased to be joined by Dave Currie, CMO of The List. Dave leads The List and Catapult New Business’s teams of expert new business advisors, creating actionable intelligence and helping agency partners find their next client. He has a national and global perspective of agencies, marketing services firms and corporate marketers blended across advertising, media, sports and technology.

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