I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week’s and this week’s issues). But I appreciate their honesty, saying that ultimately, less ads doesn’t necessarily mean less quality.
Advertising Age isn’t the only magazine out there losing advertisers, and therefore, getting thinner. In fact, did you know that only 42 magazines saw ad page increases in 2008?