Article Protect the Future… It’s the law? by Christopher Butler on June 4, 2009 This was an intriguing bit for all you futurists out there: Andrew Revkin, in his New York Times "Dot Earth" blog post, A Push to Stop Crimes Against the Future, quotes C.G. Weeramantry, a member of the council and former vice president of the International Court of Justice, who says, "We are today using international law in a heartless fashion, for we think only of those who are alive here and now and shut our eyes to the rest of the vast family of humanity who are yet to come..." Read Now About
Article Win Without Pitching Webinars by Mark O’Brien on June 2, 2009 Blair Enns, one of Newfangled's mentors, has an excellent two part webinar series coming up that I'd recommend to any agency that is interested in sharpening their positioning in order to increase their sales close rate. "Positioning Your Firm, Part 1: Strategy" and "Part 2: Language" are sure to be content-packed webinars with some valuable and immediately implementable takeaways. Read Now About
Article Are webinars part of your marketing strategy? by Christopher Butler on June 1, 2009 I just asked this question on LinkedIn. If you have an opinion on this, I'd love to hear it... Read Now About
Article Notes on Our Practical Guide to Social Media by Christopher Butler on May 28, 2009 I just published this month's newsletter, which is a practical guide to social media. Whether you're already immersed in it or you're still wondering how to best integrate it into your life and work, social media has probably been on your mind lately. I'm willing to bet that whichever state you find yourself in, user or lurker, you're probably still a bit overwhelmed. My goal here was to focus on some particular tools that offer some real practical value to you... Read Now About
Article A Practical Guide to Social Media by Christopher Butler on May 28, 2009 Social media is no longer a novelty. With the number of users of various social networks rising to pretty astonishing levels (Facebook, for example, has 200 million active users globally), it's clear that we've reached a point where social media has been well integrated into contemporary human culture. Now, the trick for all of us is how to practically integrate social media into how we operate professionally, which I expect will be at times fun, confusing, challenging, frustrating, and exhausting. Read Now About
Article Cultural Laziness by Christopher Butler on May 27, 2009 Last week's episode of the Spark podcast featured author Cyrus Farivar, who spoke about the concept of "cultural laziness," which manifested itself to him while he was living in France, but because of the wonders of modern technology, was able to be culturally living in America. As he described this concept, I realized that I had experienced the very same thing while living in Malaysia. Let me explain... Read Now About
Article Why are our web site costs what they are? by Mark O’Brien on May 26, 2009 I understand that pricing is positioning. I also understand that marketing is what you do in order to ensure that you have the ability to choose only the best prospects to work for. That being said, it still pains me when I come across a client who has a real need for our services and respects our expertise but just can't afford us. Read Now About
Article We Are Big Brother by Christopher Butler on May 26, 2009 Last week, futurist Jamais Cascio wrote a blog post in which he talked a bit about how consumer technology has enabled an erosion of privacy. He withholds judgement on whether this is a good or bad thing, pointing out that while it may be unsettling to some that such a large amount of personal information could be gathered about you online, this shift has also empowered the public to document crime and hold authorities accountable in ways we were not able to before... Read Now About
Article Are Blogs Really Today’s Magazines? by Christopher Butler on May 22, 2009 Joel Johnson, in response to a New York Times article about Wired magazine, posted earlier this week about his experience in helping Wired.com set up its blogs and why he is also concerned for Wired's future. He has some valuable insight into the class of print and online cultures within this one company, so read the entire piece. But this quote troubles me a bit... Read Now About
Webinar A Practical Guide to On-Site Social Media Hosted by Mark O’Brien This webinar is an overview of how marketers can use social media to promote their website. Access Now About
