Article How should E-Newsletter content be delivered? by Mark O’Brien on January 9, 2009 Do you go for the "entire newsletter in a single email" approach, or do you simply use your newsletter as a means to drive traffic to well-positioned pages on your site? Read Now About
Article Why should someone with a job spend time with Linkedin? by Christopher Butler on January 9, 2009 This is why I think LinkedIn is great. I've posted before about LinkedIn's "answers" functionality, which I use all the time. Today I saw a question asked by Martin Brossman that I thought would be worth sharing: Here are a few strong points that come out of the 27 or so answers submitted to the question... Read Now About
Article Respond! by Christopher Butler on January 7, 2009 I just saw an interesting post from Wired's Epicenter blog discussing a new approach to user comments on blogs. The author points out that since social media tools like Facebook, Twitter, FriendFeed, etc. pull in blog content and then allow for commentary to be posted about it, the feedback tends to come from smaller, more closed groups. In order to promote a wider, and perhaps more critical, pool of commentary, Jim Jeffers has started a project called Encouraged Commentary, which allows the user to highlight any text in order to be prompted with a 'respond' option. By clicking 'respond,' the user will be given a comment message box with their selection already formatted. This way, a user can respond with relevant comments (ideally), and not just, "nice post." Check it out. I think the idea is solid, I just wonder how they'll get people to start using it if most are already used to pulling blog content into other sites? Read Now About
Article The Case For a Marketing-Focused Agency Website published on January 5, 2009 Why should advertising agencies spend their valuable time making their own site an effective marketing tool? Because it is a sure-fire way to generate pre-qualified new business. Read Now About
Article To Buy or To Build by Christopher Butler on December 31, 2008 There are few things more satisfying than creating something from scratch. But sometimes, assembling existing components is actually the more efficient approach. Perhaps you don't have the luxury of starting from scratch; the raw materials and time needed to complete the job may far exceed the time and budget actually at your disposal. Or, perhaps someone else has already done some of the work you need to do, better than you could ever do it yourself! After all, we can't all be Tony Stark, right? Read Now About
Article The Warm Call published on December 23, 2008 Newfangled has gotten its marketing engine revved back up in a major and unprecedented way. Read Now About
Article Resource of the Month: 960 Grid System published on December 18, 2008 Decembers RotM is Nathan Smiths 960 Grid System website. You can download 12 and 16-column templates (based on a 960 pixel-wide grid) for several image and web applications, as well as a CSS framework with HTML demo. The site also displays some example sites (with grid overlays) built using the templates... Read Now About
Article All That Other Video on the Net published on December 17, 2008 In our November newsletter, Video Just Got Easier, I wrote about how businesses can easily use existing video technology online. A portion of the article was a broader look at how video technology has affected the internet at large, as well as the general viewing habits of consumers. But one aspect that I didnt really mention was how video is popping up all over the place, from various sources that are not necessarily entertainment or business-oriented. What amazes me is how easy it has become to communicate using video, so much so that I find myself encountering and using video every day now without even thinking about it. This was definitely not the case even just a year ago! Read Now About
Article Web Design 101: Jagged Text published on December 16, 2008 Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed with uniformly-colored pixels, so any line or edge that is not 90 degrees is built with a stair-step pattern or jagged edge (as if it had been built with Legos)... Read Now About
Article A Newfangled Reading Rainbow Moment published on December 15, 2008 Able and I sat down this morning just to chat about a couple of books and share them with you: You can learn more about Dont Make Me Think and The Way Well Be here. Read Now About
