Article Content Strategy Follow these Three Rules to Write a Better Case Study by Christopher Butler on January 25, 2019 When coaching clients on how to write a case study, I always share three simple rules. Following them will keep... Read Now About
Article Prospect Experience Design This is The Best Way to Design Your Service Landing Pages by Christopher Butler on January 17, 2019 A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service... Read Now About
Article Manageable and Measurable Marketing Starts with Positioning by Christopher Butler on January 17, 2019 After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking... Read Now About
Podcast Relief in Focus: An Expert Firm’s CEO Discusses the Positioning and Marketing Platform Connection by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 17, 2019 Ecommerce Experts Focusing in Further Command C is an ecommerce development firm split between New York and North Carolina. With... Listen Now About
Article Prospect Experience Design This is The Best Way to Design Your Capabilities Landing Page by Christopher Butler on January 10, 2019 A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function,... Read Now About
Whitepaper The Six Reasons Marketing Plans Fail by Mark O'Brien and Lauren O'Brien on January 7, 2019 In this whitepaper, we’ll debunk: the impediments to a fruitful vision the practical obstacles in your way the wrong stats... Access Now About
Article Prospect Experience Design This is The Best Way to Design Your Home Page by Christopher Butler on January 3, 2019 An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way... Read Now About
Article Content Strategy Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method by Jeremy Wingle on January 2, 2019 I have been where you are going. I have sat in your seat at the conference room table and advocated... Read Now About
Article Prospect Experience Design These Seven Pages Control Your Prospect’s Experience by Christopher Butler on December 20, 2018 Seven unique templates comprise the marketing engine at the heart of lead generation website information architecture. In this article, I’ll... Read Now About
Article Content Strategy These Tools Will Help You Write Better Positioning Statements by Christopher Butler on December 13, 2018 A good marketing message is clear, visible, and indexable on every page of your website. But writing that message is... Read Now About