Article Prospect Experience Design On Digital Davids and Goliaths: Why the Design We Trust Usually Comes from the Little Guy by Christopher Butler on March 13, 2012 My latest Interaction column for Print Magazine is now out in the April issue! And, hey, look, they kept my original title (first time)! Neat. Also, the illustration is by Bryan Dalton. I've reposted it here, though you'll soon be able to read it over at PRINT, or you can always pick it up in its native yet ephemeral dead-tree format... Read Now About
Article Prospect Experience Design Social Validation: A Powerful Online Decision-Making Influence published on February 29, 2012 While reading countless lawn mower reviews online researching which model to buy, I had one of those "What would I have done before the internet?" moments. My dad had a Lawn Boy mower growing up that is still running so that's a strong endorsement. I spotted two of my neighbors with Lawn Boys, so I would have talked to them to validate my dad's testimonial. If I still wasn't convinced, the Home Depot associate telling me that they sell more Lawn Boys than any other mower would have sealed the deal. This is what social validation looked like before the internet. Read Now About
Article Prospect Experience Design Avoid Media Miscommunication by Mark O’Brien on February 21, 2012 Many agencies try to communicate with their clients about what kind of website they plan to build using absolutely any means possible other than the web. They make site maps and wireframes using sticky notes, PDFs, spreadsheets, power point presentations, binders full of paper Read Now About
Article Prospect Experience Design How Much Does A Site’s Information Design Matter? by Mark O’Brien on February 16, 2012 To take a look at why a site Read Now About
Article Prospect Experience Design The Most Important Step in the Web Development Process by Mark O’Brien on February 14, 2012 Information design is the neglected stepchild of web development. This is unfortunate, though, because the truth is that a site Read Now About
Article Prospect Experience Design Content Styling Tips by Justin Kerr on February 9, 2012 So you've developed a content strategy for your site and written some great copy. Now what? How that content looks on the page is as important as the content itself. So you should take time to properly style your content; not only for the sake of good communication in a single newsletter or blog post, but also to make sure your site-wide content doesn't conflict with the look and feel of your site. Read Now About
Article Prospect Experience Design What it Means to be a Forward-Thinking Designer by Christopher Butler on February 8, 2012 Last month, I was catching up over the phone with Grace Dobush, executive editor over at HOW Interactive Design Read Now About
Article Prospect Experience Design Usability: A Key Ingredient for Successful Websites published on February 7, 2012 Have you ever cooked something that ended up being a surprise Read Now About
Article Prospect Experience Design Generation Flux by Christopher Butler on February 7, 2012 Recently a colleague sent me a link to an article over at Fast Company all about what it has decided to call "Generation Flux." The general idea is that "fluxers" are successful in today's volatility because they find comfort in uncertainty, apparently unlike the norm (presumably the rest of us poor, rigid souls). Unfortunately, the definition of a "fluxer" doesn't get much more specific than that; it remains, then, uncertain as to what it means to be of "Generation Flux" or how to be like them. So, let the hand-waving commence about how one aught to be more fluxy in order to succeed... Read Now About
Article Prospect Experience Design Two Challenges to “Traditional” Interactive Designers by Christopher Butler on February 2, 2012 It's interesting that I still find myself having print-to-web discussions with designers today, designers who are struggling to adapt their practice to include "interactive" work Read Now About
