Podcast Yes, WordPress is a Good Foundation for Your Digital Marketing by Christopher Butler and Mark O'Brien on August 2, 2018 Why WordPress? Because it’s the best CMS available, especially if you’re an expertise-driven firm doing content marketing. In this episode,... Listen Now About
Article If You Do Anything At All On Social Media, Do These 3 Things published on July 23, 2018 With limited time and resources, these are the three best practices to employ for your organization's organic content to succeed in social media. Read Now About
Podcast The Importance of Recurring Revenue by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 19, 2018 In this episode of Expert Marketing Matters, Mark, Chris, and Lauren discuss the importance of recurring revenue, and how to begin to evolve your service offerings to better generate it… Listen Now About
Podcast Segmentation Matters by Lauren O'Brien and Holly Fong on July 13, 2018 Strategic segmentation touches content marketing and outbound email marketing. Here are some thoughts to consider when developing segmentation strategies for your digital marketing mix. Listen Now About
Podcast Balancing Educational and Promotional Content by Lauren O'Brien and Holly Fong on June 29, 2018 In this episode, Lauren and Holly discuss the mentality required for firms to approach content and outbound with a lasting habitual impact. Listen Now About
Podcast Content Strategy How to Break Your Digital Marketing Bad Habits by Lauren O'Brien and Holly Fong on June 21, 2018 In this episode, Lauren and Holly discuss some common bad content and marketing automation habits that people fall into, and address how to begin replacing these bad habits with better ones. Listen Now About
Podcast How to Productize Your Services by Christopher Butler, Mark O'Brien and Lauren O'Brien on June 21, 2018 In this episode, Mark, Chris, and Lauren discuss what it means to "productize" your services, and how doing so makes marketing and sales much, much easier... Listen Now About
Whitepaper A Marketer’s Guide to Re-Thinking Your Website by Christopher Butler on June 19, 2018 What You’ll Learn the four core components of an effective marketing website their sixteen, unique, measurable elements and how they... Access Now About
Article How to Win the Outbound Email Long Game by Meghan Jones (MJ) on June 12, 2018 Marketing is the art of crafting valuable insights and delivering them to those of your prospects who actually care to receive them. Here's how to artfully create emails that provide the most value to your readers. Read Now About
Podcast Are Good Design and Good Marketing at Odds? by Christopher Butler and Mark O'Brien on June 7, 2018 Marketing vs. Design, or Marketing & Design? What is the relationship between good marketing and good design? Is it true... Listen Now About