Article Prospect Experience Design Redesigns of Note: Applied Arts Magazine by Justin Kerr on December 14, 2010 This is the first in a series of posts that we'll all (hopefully) be contributing to which will highlight some recent website redesigns and expand on points from our most recent newsletter, "Is It Time To Rebuild Your Website?" Applied Arts Magazine relaunched their website in January with a fresh, distinctive look and feel and better focused site content. Read Now About
Article Prospect Experience Design Navigating Navigation published on November 29, 2010 You probably often think about the content of your website, but how often do you give due time to how you are structuring, organizing, and naming the navigation and menu items of your site? Navigating the navigation of your site is an important part of your information architecture that can result in a better user experience for anyone landing on your site... Read Now About
Article Prospect Experience Design Thinking About Information Architecture published on November 16, 2010 Information architecture should be the fundamental concept to which every decision in the prototyping phase is held accountable. You should always keep in mind how your target audience will be interacting with the site, not just how you want it to function. Read Now About
Article Prospect Experience Design Designing “A Newfangled Approach To Your Website” by Justin Kerr on October 25, 2010 Last week, Chris Butler provided some back-story on how our book series, "A Newfangled Approach To Your Website, Volumes 1 and 2" came to be. I thought it would be appropriate to round out that post with one that covers the design of the books... Read Now About
Article Prospect Experience Design A Human Content Strategy published on September 3, 2010 "Readability" goes beyond the design and user interace of a site. It is also about the content you are delivering. Are you writing long, drawn-out copy targeted at the search engine robots, or are you writing, concise and useful information for your target market? Read Now About
Article Prospect Experience Design Designing for Attention by Christopher Butler on August 31, 2010 Designers, instead of continuing to create confused, unclear and unfocused pages—pages that include more information than is necessary and in a way that undercuts their core purpose—let's adopt a new standard, following a very simple rubric: enabling attention... Read Now About
Article Prospect Experience Design How Specific Should a Prototype Be? by Lauren Clarke on August 17, 2010 I’m a born planner. I take much more pleasure in creating a to do list than I do in actually... Read Now About
Article Prospect Experience Design Simple Design is Good Design by Christopher Butler on July 31, 2010 Why do we continue to trust the methods of the mass-media sites? We should know better than that. It's because when it comes to solidly debunking their strategy and providing a better one for our clients, we fall short of a good argument. We—designers, developers, and agencies alike—don't do a good enough job reassuring our clients that following the leader is not only unecessary, but bad for their business. So, for the remainder of this article, I want to dig a bit deeper into two examples of influential but poorly designed sites we're likely to take cues from and then provide a, well, simple plan for staying simple... Read Now About
Article Prospect Experience Design Design 101: White Space is Not Empty Space by Justin Kerr on July 20, 2010 White space is not "empty" space, nor is it necessarily white. It is the unmarked area between elements on a page and is a critical component in good design. White space serves an important purpose; ignoring it can not only yield some unattractive visual results but also hinder content comprehension. Read Now About
Article Prospect Experience Design A Conversation with Information Designer Michael Babwahsingh by Christopher Butler on July 16, 2010 Inspired by a Core77 Wiretap that I read back in March, I suggested that my friend Michael Babwahsingh, Information Designer at Humantific, and I record one of our Saturday Skype chats and see if any of it was blog worthy... Here is the result: a long(ish) conversation about design, travel, the human-technology adventure, and much more... Read Now About
