Article Content Strategy What to Do When Prospects Don’t Read Your Case Studies by Christopher Butler on February 9, 2021 When I say that case studies “don’t work,” I mean that they don’t work alone as the primary way of... Read Now About
Article Prospect Experience Design If Your Home Page Isn’t Doing This, It’s Broken by Christopher Butler on September 11, 2020 Words Determine Design, Design Determines Use First, let’s talk about language. Many things determine design decisions, including how we talk... Read Now About
Article Content Strategy Three Ways Prospects Read Your Case Studies by Christopher Butler on July 7, 2020 If there is one type of website content I am asked most about, it is the case study. And while... Read Now About
Article Prospect Experience Design You Probably Need a Stock Imagery Style Guide by Christopher Butler on April 15, 2019 Let’s be clear about stock imagery. It’s not objectively bad. In fact, it can actually be pretty useful…in certain conditions.... Read Now About
Article Prospect Experience Design The Five Essential Prospect Engagement Points by Christopher Butler on March 29, 2019 Content is what attracts and informs prospects. And what provokes them to engage with you. But how they engage is... Read Now About
Article Content Strategy This is the Best Way to Design Your Content Marketing Article Pages by Christopher Butler on February 15, 2019 The article page is probably the simplest page type on your website, but it’s also the most important. As I’ve... Read Now About
Article Content Strategy This is The Best Way to Design Your Content Hub by Christopher Butler on January 31, 2019 A content marketing hub is a landing page on your website that provides prospects with a portal to all your... Read Now About
Article Prospect Experience Design This is The Best Way to Design Your Service Landing Pages by Christopher Butler on January 17, 2019 A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service... Read Now About
Article Prospect Experience Design This is The Best Way to Design Your Capabilities Landing Page by Christopher Butler on January 10, 2019 A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function,... Read Now About
Article Prospect Experience Design This is The Best Way to Design Your Home Page by Christopher Butler on January 3, 2019 An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way... Read Now About