Article Prospect Experience Design Screencast: How to Measure Keyword Performance with Google Analytics published on March 9, 2010 This is the second in a three-part series about search keywords and how they relate to your website. Today we will discuss how to measure keyword performance on your site.Brian Chiou and Jillian Kuhn will be hosting these collaborative screencasts once every two weeks, focusing on topics that are important to you and your website. Read Now About
Article Prospect Experience Design Information Architecture Planning: The Most Important Step in the Web Development Process by Mark O’Brien on March 9, 2010 Perhaps because they are so excited to start the Read Now About
Article Prospect Experience Design Newsletter Signup Callouts published on March 1, 2010 Newsletters are a key content tool, and the style and placement of the signup callout requires some strategy to encourage subscriptions. In this blog I will look at these callouts from a few of our sites, to suggest possibilities and encourage short, visible, and strategically placed newsletter signups. Read Now About
Article Prospect Experience Design What to think about when Prototyping a Mobile Website published on February 25, 2010 Smart phones are becoming the tool of choice as technology rapidly advances. As people begin to rely on these mobile devices more and more, Newfangled needs to prepare its own website to cater to mobile users. That being said, Katie Jamison and I have been tasked with the prototype for this mobile site. We brainstormed and researched how other websites were currently handling their mobile version of the site. In this blog post, you Read Now About
Article Prospect Experience Design Screencast: What are Keywords & Why are They Important? published on February 23, 2010 This is the first in a three-part series about search keywords and how they relate to your website. Today we will discuss the basics of keywords: what they are, and why they are important to you.This is the first (of many) collaborative screencasts by Brian Chiou and Jillian Kuhn. We will be hosting a screencast once every two weeks about topics that are important to you and your website. Read Now About
Article Prospect Experience Design The Art of Letterpress by Justin Kerr on February 18, 2010 Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go. — James Arthur Baldwin If you've ever run your fingers over the pages of a 100 year-old book and felt the indentations of the text on the paper you're familiar with the feel of letterpress printing. Letterpress is the antiquated technology of applying ink to metal slugs stamped with letterforms and then pressing a sheet of paper against those letterforms to create a printed page. Read Now About
Article Prospect Experience Design The Democratization of Stock Photography by Justin Kerr on February 12, 2010 I use stock photography for a good portion of our client sites, selecting them from a handful of stock agencies in order to keep my searching simple and the design budget from ballooning.I love that there are millions of professional-quality, high-resolution stock images available for download; priced so I can purchase multiple images for a single client. But it wasn't always this way. Read Now About
Article Prospect Experience Design Typekit: Web Typography Frontier by Justin Kerr on January 29, 2010 Last month I stated my new year's wish was a better selection of fonts for web design — and it looks like that may be closer to coming true. Read Now About
Article Prospect Experience Design How a Website is Built, Part 1 by Christopher Butler on January 29, 2010 I've read plenty of interesting analogies used to explain what building a website is like. I've even written a few myself. From various points of view, a website could be compared to a car, a house, a cellphone, a movie, or all kinds of other things. I've even heard a website compared to a clown (don't ask). Most of the time, these analogies are striving to find the most effective way of emphasizing the time, cost, complexity or purposes of a website project. Rather than construct yet another metaphor around that point, I'm just going to come right out and say it: Building a website is a complex task that takes a lot of time and costs a lot of money. But that's not the really interesting part, is it? Read Now About
Article Prospect Experience Design The Identity Archives Project by Justin Kerr on January 20, 2010 The Identlty Archives Project is the most complete online keyword-searchable database of logos and brand identity designs from around the world. It is a free and open resource, built upon the contributions of graphic designers and brand identity specialists. Read Now About
