Article Prospect Experience Design The New My.Newfangled.Com published on December 22, 2009 Two weeks ago, after much planning but with little fanfare, we rolled out the new My.Newfangled.Com! We previewed the new My.Newfangled.Com and explored how it fits into our overall website management strategy in our Coping with Complexity newsletter - but here's a real behind-the-scenes tour, now that the upgrade is live. My.Newfangled.Com is a special portal that consolidates our clients' information in one place, under one login. The "new and improved" site offers immediate access to the prototype, design profile and layouts, staging site, live site, and Google Analytics through tabs at the top of the page... Read Now About
Article Prospect Experience Design 4 Ways to Improve Your Email Newsletters by Christopher Butler on December 4, 2009 Many clients ask what a good click-through rate is for an email newsletter campaign. Keeping in mind that 1% is generally considered to be a respectable response rate for direct mail, I would say that you should generally shoot for somewhere between a 10-20% click-through rate for an email. The appropriate desired response to an email newsletter should be for subscribers to simply continue reading the material on your website, a much lower level of commitment than is usually implied with direct mail campaigns. That said, achieving this response isn't the easiest thing to do. We've grown accustomed to being quite aggressive with email- particularly with deleting email that we find irrelevant at that moment. But over the past couple of years, I've noticed that certain tweaks can enable a higher and more stable click-through rate from one campaign to the next. Here are four ideas... Read Now About
Article Prospect Experience Design 2010: The Year of Better Web Fonts by Justin Kerr on December 1, 2009 As the first decade of the 21st century draws to a close, many look with anticipation towards 2010. Working for world peace, a cleaner environment or a cure for cancer are all noble pursuits, but there's only one thing I wish for in the coming new year.More choices for web typography. Read Now About
Article Prospect Experience Design Prototype to Site: Brahmin.com’s Main Nav published on October 28, 2009 Last time I wrote about our recent brahmin.com site build, it was to talk about the advanced product search. This time, I want to focus on some of the decisions we made in structuring the navigation. These topics are closely related because the complement to an easy-to-use search should always be an easy-to-use nav structure; pairing the two lets users take whichever approach they're most comfortable with, making it more likely that they'll find what they're looking for. Read Now About
Article Prospect Experience Design Tracks & Trails—The Eagle Has Landed! published on October 16, 2009 Sarah and I are having a busy Fall! Earlier this week we launched another new site—Tracks & Trails. This was a fun and challenging project for a number of reasons, and today I want to focus on the desgin process and point out some of the cool elements that Justin created. Read Now About
Article Prospect Experience Design What’s Cool About Brahmin.com: Product Search published on October 15, 2009 One site Jason and I were excited to send live recently is brahmin.com, a Massachussetts-based manufacturer of upscale handbags and other leather goods. Since the site's launch in September, we've gotten a number of comments about how good it looks (thanks to Duffy & Shanley, the agency that provided the design) and how well it performs (thanks to Dave, the developer on the project, who made sure that the site's enormous database didn't slow it down). This was a complex project with several cool features; here I want to focus on just one of them, the product search. Read Now About
Article Prospect Experience Design Creating the New CDISC.org published on October 1, 2009 The Newfangled team has been pretty busy this week... We just launched another brand new website: www.cdisc.org! This site, for CDISC (Clinical Data Interchange Standards Consortium), is the first that I've seen through from conception to launch, so I'm personally really excited about it! Plus, this was such an enjoyable project to work on! From productive prototyping meetings and gorgeous design to a flawless whitescreen and thorough content entry– everything went so smoothly... Read Now About
Article Prospect Experience Design Corporate Technologies Site Launch published on September 30, 2009 We're proud to welcome cptech.com to the Newfangled family.Corporate Technologies came to us for a complete redesign and reorganization of their website.Clearly, the most striking difference between the old and new sites is Justin's sleek design. Take a look at a side-by-side comparison of the new site design... Read Now About
Article Prospect Experience Design Post Office Delivers the End of Web 2.0 by Justin Kerr on September 25, 2009 Remember the large fonts, shiny surfaces and lickable buttons from a few years ago? Although there was some confusion about what exactly Web 2.0 was (a movement? a structure? a style?), there were definitely design elements that were emulated, copied and recycled. The United States Postal Service has never been known for cutting-edge anything, but their take on Web 2.0 style heralds the tail end of this trend. Icons that cast a shadow as well as a reflection? Really, USPS? Read Now About
Article Content Strategy Guest Post by Eric Holter: Agency Website Gaffe #2 – The Splash Page by Christopher Butler on September 14, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the seventh of several that he'll share in the coming months... It Read Now About
