Article Five Email Design Tips to Increase Engagement published on November 2, 2016 A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to... Read Now About
Podcast Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways by Christopher Butler, Mark O'Brien and Lauren O'Brien on October 27, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the key takeaways from Newfangled's 2016 Seminar like the importance of culture, having structure in your agency, and the new official beer for the Agency Marketing Matters podcast... Listen Now About
Podcast Agency Marketing Matters, Episode 6: How to Say What You Do (And Why That’s So Hard) by Christopher Butler and Mark O'Brien on September 15, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, talk about the difficulties marketing agencies face when it comes to crafting an agency's positioning statement but also how to overcome those challenges, step-by-step... Listen Now About
Webinar The Design of Marketing Hosted by Mark O'Brien, Lauren O'Brien and Christopher Butler So much of what makes digital marketing exciting today is driven by a vastly complex yet unseen layer of technology. The websites that play the most effective role in lead development depend on a long list of tools and techniques that consume, generate, and share an incredible amount of data. And though we can imagine that layer as a constantly shifting strata of command strings, ones and zeros, the visual experience our prospects have remains as important as ever. Good marketing still depends upon good design... Access Now About
Article Content Strategy It’s Time to Stop Considering Your Marketing Spam by Lauren O’Brien on September 6, 2016 Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!) Read Now About
Podcast Agency Marketing Matters, Episode 5: You Should Be Somebody’s Client by Christopher Butler and Mark O'Brien on September 1, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, discuss the paradox of how it's seemingly impossible for marketing agencies to market themselves. The conclusion we tend to come back to: you need to be somebody's client. You need help from outside, objective expert help... Listen Now About
Whitepaper Better than Beautiful: Keeping Your Website Design Accountable by Christopher Butler on August 26, 2016 You see, creativity and utility are not mutually exclusive. They are, like so many things that appear to be in... Access Now About
Article Content Strategy Rethinking the Case Study, Again by Christopher Butler on August 26, 2016 Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
Article Prospect Experience Design The Four Essential Elements of an Agency’s Service Landing Page by Christopher Butler on August 25, 2016 This is the fourth post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept... Read Now About
Article Prospect Experience Design The Five Essential Elements of an Agency’s Capabilities Landing Page by Christopher Butler on August 24, 2016 This is the third post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept, you might want to catch up with the previous two articles first... Read Now About