Article Prospect Experience Design These Seven Pages Control Your Prospect’s Experience by Christopher Butler on December 20, 2018 Seven unique templates comprise the marketing engine at the heart of lead generation website information architecture. In this article, I’ll... Read Now About
Article Prospect Experience Design How Prospect Experience Design Can Help You Create a Better Marketing Website by Christopher Butler on December 6, 2018 If you are currently designing or redesigning your website, the last thing you probably want is an article extolling the... Read Now About
Webinar Content Strategy Newfangled Webinar Roundtable: The Three Growth Stages of Committing to Marketing Hosted by Mark O’Brien Tune in for great insights from the folks who have dedicated themselves to implementing better habits and transforming their marketing... Access Now About
Article Prospect Experience Design Prospect Experience Design (PX): My Talk at the 2017 Internet Summit by Christopher Butler on November 15, 2017 I had the privilege of speaking at the 2017 Internet Summit this afternoon, right nearby in Raleigh, NC. My presentation... Read Now About
Webinar Prospect Experience Design The Firm of the Future, Part 2: This Machine Will Tell You What To Do Next Hosted by Mark O'Brien, Christopher Butler and Dave Mello Join Chris Butler, Dave Mello, and Mark O’Brien as we discuss our thoughts on machine learning’s impact on the discipline of digital... Access Now About
Article Prospect Experience Design Designing Better Lead Development by Christopher Butler on May 22, 2017 Creating new opportunity is a true art; it comprises many different ideas, skills, and tools. But for most people, one... Read Now About
Article Content Strategy Rethinking the Case Study, Again by Christopher Butler on August 26, 2016 Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
Article Prospect Experience Design The Four Essential Elements of an Agency’s Service Landing Page by Christopher Butler on August 25, 2016 This is the fourth post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept... Read Now About
Article Prospect Experience Design The Five Essential Elements of an Agency’s Capabilities Landing Page by Christopher Butler on August 24, 2016 This is the third post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept, you might want to catch up with the previous two articles first... Read Now About
Article Prospect Experience Design The Four Things the Best Agency Home Pages Do by Christopher Butler on August 23, 2016 For some users, their experience getting to know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media. But if the content they discover on your site matches their search intent, the data show that they will either follow links to related content or follow what I refer to as a common orientation pattern, which is to return to the home page to better understand the source of the content they've just read... Read Now About