Article Prospect Experience Design Visual Design Evolution by Justin Kerr on November 3, 2014 We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down... Read Now About
Article Prospect Experience Design Designer’s Diary: Rebranding a Local Non-Profit by Justin Kerr on September 16, 2014 A behind the scenes look at the design process for TABLE NC, a local food relief organization and the first website Newfangled has produced under our new Triple Bottom Line business model. Read Now About
Article Prospect Experience Design In Defense of Doodling by Justin Kerr on August 11, 2014 The fact that I doodle during meetings should come as no surprise to those who know me. I used to think it was evidence that I had an attention deficit or that my mind easily wanders or that I went to art school -- or all of the above. However, recent studies show that doodling actually helps people focus, ease impatience, vent emotions, and even generate bursts of insight or new ideas. Read Now About
Article Content Strategy There is progress and there is maintenance. They are different kinds of work. Both are necessary. by Christopher Butler on August 6, 2014 Think of your website as if it's your body. That big redesign project was you getting in shape. You quit smoking. You went to the gym. You got ripped. You started eating kale. You bought new clothes. Your friends complimented you. You felt good. Things that used to be hard to do became easier. That was progress. Progress is change. It comes with much glory and celebration. But after progress comes maintenance... Read Now About
Article Prospect Experience Design Should I Optimize My Website for Mobile or Desktop? published on July 23, 2014 Last year, mobile phones accounted for 17% of global web usage, and that figure keeps growing as more and more people are adopting smartphones and tablets into their lives. Our readers are a sophisticated bunch, so this probably isn’t mind-blowing news, but it does beg the question: Should you optimize your website for mobile or desktop? When it’s time for a new website, you should understand not only who your audience is, but also how and where they will consume your content. Read Now About
Article Prospect Experience Design To Get the Right Answers, You Have to Ask the Right Questions by Justin Kerr on July 21, 2014 A recent trend in web design is the beautiful, pixel-perfect, long-scroll website that’s chock-full of over-sized images and video. I can understand the attraction of that type of presentation and why clients would be seduced by the aesthetics of it. But there are some things that need to be considered, such as: is the site scalable? What happens when the content changes? Would it look just as good on an iPhone as it does on a 32-inch flat-panel monitor? Read Now About
Article Prospect Experience Design Casual Fridays: Post-Responsive Design by Mark O’Brien on July 11, 2014 In this episode I interview Chris about our upcoming webinar on 7 Techniques for the Post-Responsive Designer. We discuss how web design has changed in the past few years and why this represents a great opportunity for designers to have a much greater and more sustainable impact on the web platforms they design. Read Now About
Article Prospect Experience Design The Perils and Pitfalls of the Lazy-Loading Landing Page published on July 9, 2014 Infinite scroll, lazy-load, auto-paging, or whatever you may call it, is a useful technique to save your users from having to click through pagination to see more of your content. However, doing a thoughtful implementation with a good user experience takes more than just installing a jQuery plugin. We'll go through ways to make the UX successful, and how to avoid common SEO pitfalls. Read Now About
Article Prospect Experience Design Another thing I’ve been working on… by Christopher Butler on June 27, 2014 As you might know, I've been involved with planning the HOW Interactive Conferences since the first event in 2011. Back then, Mark and I were on the conference advisory board, and both spoke at the event in San Francisco. We reteamed in 2012 and created two HOW Interactive events, in San Francisco and Washington, DC. Then, last year, I rejoined the board and helped plan the event in Chicago. It's been a lot of fun, and we've learned quite a bit from the events and the feedback we've received from attendees. Which leads me to this year's conference. I feel it's a pretty big leap forward... Read Now About
Article Prospect Experience Design What is Important? (or, A Case Against the Grid Homepage) by Christopher Butler on June 20, 2014 It's time we gave some serious thought about what is important, and how we communicate that. Often, the way we communicate diminishes the importance of those things that are of the greatest importance, while elevating things that are, in the grand scheme of things, pretty trivial. I wonder, is your homepage a good example of this? I know ours is... Read Now About