Article The Use of the URL and H1 Tag in SEO by Mark O’Brien on January 19, 2012 After adopting the perspective of someone who is searching for your content and creating your <title> tag (covered in my previous post), the next step in optimizing your page is to craft its URL and H1 tag. Read Now About
Article Stop SOPA by Christopher Butler on January 18, 2012 If you're not aware of the stop online piracy act (SOPA) and the growing opposition to it, take a moment to read up on it. If you're as concerned about it as I am, I encourage you to make your protest known... Read Now About
Article Think Like a Searcher by Mark O’Brien on January 17, 2012 How does one think like a searcher? First, read the page you are optimizing, then ask yourself, Read Now About
Article Offline Thinking by Christopher Butler on January 17, 2012 It helps to get offline sometimes. Offline thinking has been a theme I can trace back through just about everything I've written on this blog and elsewhere over the years, from the future of the web to the post-screen web to the web of tomorrow to offline thinking for screen workers to offline information architecture planning to my recent PRINT Magazine columns, Smarter, Better Cyborgs and Future Daydream. Here, I'd like to suggest a few ways you can try to integrate offline thinking into your own process... Read Now About
Article Amazon Analytics? by Christopher Butler on January 13, 2012 Another bit of spillover from this month's newsletter Read Now About
Article How To Succeed With Google by Mark O’Brien on January 12, 2012 It always amazes me how many shortcuts people will try in order to do well with Google when Google makes it so easy to succeed if you simply play by the rules. There is one catch, though, and I want to get it out of the way at the outset. You have to write. If you regularly add unique, expertise-based content to your site, then SEO will be easy. We will take a close look at how exactly to do this in the content strategy section. If you do not regularly add unique, expertise-based content to your site then doing well with Google is not an option for you and SEO is not worth wasting your time on. Read Now About
Article Google isn’t a Public Service, it’s a Corporation by Christopher Butler on January 11, 2012 You may have already heard that Google has announced an adjustment to the way their search engine works, something they're calling "Search, plus Your World"...So, yes, search is going to be very different. Less objective, more personalized. And despite on the internet in response, this isn't really a surprise. It's been clear for some time that Google's best bet in retaining user commitment and let-me-help-you-experience-the-internet dominance is in increasing personalization... Read Now About
Article Prospect Experience Design Future Daydream by Christopher Butler on January 10, 2012 My original title: "A Post-Screen Future." No matter. The illustration by Zut Alors! is as if someone opened the hidden door behind the file cabinet and crawled down that strange tunnel into my brain and saw what I saw and took a snapshot. I guess that's exactly the point Read Now About
Article What’s Good for Google is Good for the Gander by Mark O’Brien on January 10, 2012 Google has made it simple for us. When talking about SEO, the only SE you really need to consider is Google. They have had over sixty- five percent of the organic search engine market share for the past ten years running (they currently have approximately eighty-four percent). Their sheer popularity is not the main reason that what Read Now About
Article Even Big Huge Massive Companies Make Mistakes by Christopher Butler on January 9, 2012 In this month's newsletter, I've done my best to explain the effects of Google's recent move to encrypt search queries made by users logged in to their Google accounts. Maybe it really was the result of a sincere care for user privacy Read Now About
