Article The Two Things About Lead Generation published on July 13, 2011 As part of our '2 Things' meme, we boil down a big web topic into 2 essential points that we think represent the best lessons we could share. I volunteered for the topic of lead generation. There are countless approaches and ways of implementing a lead gen strategy, but in order for it to be a success you need to make sure these two things are done right. Read Now About
Webinar What Your Users Want: A Simple Approach to Usability Hosted by Mark O’Brien Usability testing is generally considered to be perhaps the least glamorous aspect of web development, but it can actually be one of the most exciting and revelatory experiences you have with your site. During this webinar, we'll show you how to make usability testing not only something you will want to become adept at, but something you can't wait to do. Access Now About
Article A Website That Works: The T-Shirt by Justin Kerr on July 7, 2011 Our president, Mark, just released his first book, "A Website That Works." The success of the book will no doubt create a fan base, the members of which will clamor for their own custom merchandise. In anticipation of this need, I've taken a few of the more interesting phrases from Mark's book and turned them into Newfangled geekwear. Read Now About
Article The Two Things About Scheduling published on July 5, 2011 Recently we've started a series of posts applying The Two Things question to some of the topics we deal with on a daily basis at Newfangled. This post explores the two things about scheduling. Read Now About
Article The Two Things About SEO by Lauren Clarke on June 30, 2011 Anyone who knows me well knows that I hate favorites. For some reason, the thought of committing to one thing... Read Now About
Article Survey Data on What Users Want by Christopher Butler on June 28, 2011 I was pleased when I got an email from Lauren Carlson, a CRM Analyst who has just done some market research on what software buyers want from vendor websites. She and her team surveyed over 400 recent buyers asking them questions about what kinds of website content is most helpful to them in the purchasing process. You can sift through the results of the survey in Lauren's insightful article, What Software Buyers Want from a Vendor's Website... Read Now About
Article How Marketing Agencies Can Create Business Generating Websites by Christopher Butler on June 24, 2011 This month, we're excited to announce the publication of Mark O'Brien's first book, A Website That Works: How Marketing Agencies Can Create Business Generating Websites! In the book, Mark covers a detailed, nine-step strategic planning process specifically developed for agency website projects. Chris Butler sat down for an interview with Mark to dig in to how that process works... Read Now About
Article Prospect Experience Design A Quick Guide to Restricted Content published on June 23, 2011 During prototyping some of the crucial decisions involve planning which site content is freely available and which is considered premium content, requiring some kind of lead form submission. Some content may be further restricted, requiring a user account for access, necessitating decisions about the administration of such accounts. This post is meant to serve as a resource outlining the basic scenarios that we most often encounter when prototyping sites. Read Now About
Event HOW Design Live 2011 published on June 22, 2011 Mark O'Brien presented a session on how to make your site into a business-generating machine... Read Now About
Article How A Content Strategy Helps to Retain Clients by Mark O’Brien on June 22, 2011 Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. And if it weren't for our content strategy, we very well might not have gotten the job. Read Now About
