Article The Two Things About Content published on June 21, 2011 As a part of our "two things" exercise, our client services team had to come up with the two things about all aspects of our work. "In this post, I want to examine the two things that we decided were the essence of "content." Read Now About
Article Prospect Experience Design An Offline Information Architecture Exercise by Christopher Butler on June 20, 2011 Card sorting has been a pretty common technique for early-stage organizing of website pages and/or information and is helpful on a pretty general level Read Now About
Article Prospect Experience Design Litecontrol.com Goes Live by Justin Kerr on June 17, 2011 It's not often that we get to redesign a site for a client that has been with us for 10 years. This month sees the launch of a totally new Litecontrol.com. The last time we redesigned Litecontol's site was in 2006 (with a home page facelift in 2008). This time, the site was built from the ground up; completely restructured with a new architecture and design that takes advantage of some of the best capabilities of modern browsers. Read Now About
Article What Blogging Feels Like by Christopher Butler on June 16, 2011 Blogging is hard. I don't mean setting one up Read Now About
Article Getting Comfortable with No. published on June 15, 2011 The natural state of a web project manager is one in conflict with itself: to enjoy your job, you must thrive on the approval and happiness of your clients but to do your job well, you inevitably have to tell clients no...and quite often. Even with years of experience, knowing how and when to deliver bad news is the hardest part of my job. While it may never become easy, I have learned a few lessons on how to do it well along the way. Read Now About
Article What is a Content Strategy Worth? by Mark O’Brien on June 14, 2011 At Newfangled, we talk a lot about content. We talk about why it's important, how to create it, optimize it, distribute it, share it, and generally how to milk it for all it's worth. What we don't talk about much is what it actually can get you, in dollars and cents, and I'd like to open up that topic here... Read Now About
Article The Two Things about Website Measurement by Christopher Butler on June 14, 2011 Last month, I keyboard-mashed a quick brain-dump of things I wish I could tell everyone about analytics, which was pretty much a reaction to a couple of troubling trends I've noticed within the realm of website measurement. First and foremost, troubling-trend #1 is the notion that data are meaningful in and of themselves. No. Wrong. I'll get to that in a moment. Troubling-trend #2 is the generally quantitative focus that really should be qualitative. That's why I wanted to start out with quoting Joshua Yaffa's piece on Edward Tufte Read Now About
Article The Two Things and Content Strategy: Why Reducing Your Knowledge Will Help You Expand Upon It by Christopher Butler on June 13, 2011 I gathered our client services team and listed out the various disciplines involved in the web development process Read Now About
Article Resource Roundup: Things Agencies Should Know About by Christopher Butler on June 10, 2011 This week, I'm sharing a few things: A great piece on web tracking and privacy, thoughts on the future of innovation on the web, several posts from frog's DesignMind, and a video on design leadership... Read Now About
Article How Our Website Integrates With Salesforce published on June 2, 2011 One of the main goals of our Salesforce implementation is to provide an accurate picture of each person who has interacted with us in some way. This is achieved in part through our database of leads, which is integrated with our website. Each time someone responds to a call to action on our site Read Now About
