Article Prospect Experience Design Focusing on Design by Justin Kerr on May 13, 2011 A typical website can be in development from four to six months, with design easily accounting for a third of that time. Here are a few tips for helping your client stay focused during the design phase and keep the project moving along. Read Now About
Article Resource Roundup: Things Agencies Should Know About by Christopher Butler on May 13, 2011 A seemingly random collection of digital nerdery including the best web storytelling I've ever seen, a personal plug, some good thinking on the psychology of selling and decision-making, and using data to figure out when to send marketing emails, among other things... Read Now About
Article Prospect Experience Design Are Clever Navigation Names Worth the Confusion? published on May 12, 2011 You're finally ready to redesign the ball and chain site you've been anchored to for years. You want to feel inspired and take some chances. You don't want to look anything like your competitors and most importantly, you want your site to feel like you. Read Now About
Article If You Really Want to Write, You Have to Write Every Day by Christopher Butler on May 12, 2011 Read Now About
Article Security and Shopper-Focused Technology by Christopher Butler on May 11, 2011 I just saw a post from the NYTimes Bits blog about R&D Visa has been doing to create a "universal digital wallet." It's an interesting concept, for sure, but one that I think presents more questions about the technology and user experience than it answers (so far)... Read Now About
Article Prospect Experience Design Are Your Designs Attention-Friendly? by Christopher Butler on May 10, 2011 We partner with so many great, talented agencies that we don't have to say much about design. That's a relief to me, because even though I have plenty of opinions on design, I find it harder to defend them than opinions on other things (and oh yes, I have plenty of those, too) related to what we do. But even though some aspects of design Read Now About
Article Custom Reporting in Google Analytics published on May 3, 2011 The custom reports tool in Google Analytics may very well be the most powerful and most underused piece of functionality that the free service offers. It is definitely the most flexible. I have put together a simple 4-step guide on how to get started using this often intimidating tool. Read Now About
Article Resource Roundup for April 29, 2011 by Christopher Butler on April 29, 2011 Last week, there were a bunch of articles on tracking and privacy being passed around. I'm glad to see this topic gaining interest and remaining in the zeitgeist. That and more in this round-up... Read Now About
Article Three Tips for Simple Usability Tests by Lauren Clarke on April 27, 2011 Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris... Read Now About
Article Prospect Experience Design Steps for Top Content page review published on April 21, 2011 Recently I've found a useful new approach to TMS site-review calls with clients: rather than looking a certain areas of interest across the site (for instance, let's say, a sitewide meta title review), we evaluate one key page for certain criteria... Read Now About