Article A Presentation on the Mobile Web by Christopher Butler on March 24, 2011 Dave and I were invited to present on mobile at UNC's Wilson Library, sponsored by the Carolina Adobe User Group. It was a nice event (with impressive door prizes, by the way!) and included some good questions at the end. I covered the background on mobile technology, a brief case against apps, and three principles for mobile web development, while Dave covered the technical how-to. Here are my slides and a writeup of my portion of our presentation... Read Now About
Article Prospect Experience Design Google Books Wins by Consistent User Interface by Christopher Butler on March 17, 2011 No, it's not the prettiest interface in the world, and there are definitely some trade-offs in using a cloud-based eBooks tool, but at this point, I'm willing to say that Google Books is my favorite (besting Kindle and iBooks)... Read Now About
Article Why We Need to Learn How to Play by Christopher Butler on March 14, 2011 One of the most common things I hear from colleagues and clients is that while we're great at identifying goals, we lack the time to achieve them. But I'm now wondering whether the answering the question of when we're going to find time to do something is really the only thing between us and our goals? What about how we'd use that time if we had it? Taking two ideas from Kevin Kelly and Jaron Lanier into consideration, I believe we can find new ways to learn by emulating childhood and old-age... Read Now About
Article Prospect Experience Design I Still Love Design by Justin Kerr on March 11, 2011 During a recent performance review, I was asked to think about my role as Newfangled Read Now About
Article Creating CRM Efficiencies for Imprivata.com published on March 10, 2011 When it came time for Imprivata to rebuild their site, a top priority was to rearchitect their CRM integration to improve manageability for themselves and user experience for potential leads. Imprivata gathers new leads from their site by placing form registrations in front of premium assets like whitepapers, webinars, etc. With a resource library filled with hundreds of assets, dealing with these registrations forms had become unruly for the client. It was time to take a step back and reimagine a system that could free up the client to spend more time on content creation than managing its crm integration. Read Now About
Article Finding Your Engagement Style: Visual Thinking by Christopher Butler on March 9, 2011 The third engagement style Read Now About
Article Week 797 by Christopher Butler on March 4, 2011 It's been a very busy past few months (and by few, I mean ten...oops) since I last posted a weeknote. We've worked on some fantastic projects during that time Read Now About
Article Finding Your Engagement Style: Listening by Christopher Butler on March 2, 2011 Writing is incredibly difficult to sustain Read Now About
Article Making Analytics Work For You published on March 1, 2011 Google analytics is a very powerful tool. But it can also seem overwhelming. There are endless reports and metrics to look at and you probably don't have the time in your already busy day to review it all. Luckily, there are a few tricks that will help you keep informed on the proverbial "pulse" of your site, without you having to log in to Google Analytics every day. Read Now About
Article Email Marketing How to Do More (with Less) with Your Website by Christopher Butler on February 28, 2011 Budgets may be tight, but time waits for no website! So, this month, we offer you some truly practical advice: how to do more with your website with less. From improving search functionality to employing some advanced tracking techniques, here are five different low-cost, high impact things you should be doing with your website... Read Now About
