Article Why @Font-Face Will Replace sIFR by Justin Kerr on January 7, 2011 A year ago, I wrote a post expressing my wish that 2010 would be the year of better web fonts and, as the year progressed, I got my wish. As we enter 2011, I believe it's time to say goodbye to sIFR font replacement and say hello to @font-face font embedding. Read Now About
Article You’re Probably Not the Authority on You by Christopher Butler on January 6, 2011 Consider this: As far as Google is concerned, you are probably not the authority on you That is, unless you have a truly unique name or you are extremely prolific and your name is just all over the web. Remember, Google will look for a query and the sources online that have the most to say about the words or phrases in that query. If I kept a blog about Barack Obama for five years before his campaign, I might make it pretty hard for him to be the top Google result for searches for his name. See what I mean? So what to do... Read Now About
Article What Do You Mean by SEO? by Christopher Butler on January 5, 2011 In this month's newsletter on how SEO works, I mentioned an article published in the New York Times last year about a particular online retailer that had discovered a way to turn negative online reviews into an increased PageRank Read Now About
Article Thank You by Mark O’Brien on January 4, 2011 Each year, Newfangled closes for the last week of December. This time off allows all of us to step away and focus on the non-transactional things in life for a little while before we gear up to do it all again the following year. I've come to really value this time--it always seems to replenish my energy and give me a new perspective on who Newfangled is and where we ought to be going. Last week was no different, but this year I noticed there was a clear theme to my thoughts. I kept coming back to the company Newfangled has become, what I've personally learned over the years, and from whom I have learned. I'm so fortunate to work with the wonderfully talented employees and clients that I do. It's a rare thing to be able to truly enjoy the people with and for whom you work, as I do. Over the past week, though, I've realized that there are three people in particular whose voices are always in my head, tweaking my thought processes, and steadying my direction. I thought it would make sense to start this year off by specifically naming them and thanking them... Read Now About
Article Mobile Additions to the Newfangled Portfolio published on January 3, 2011 It's been a busy six months since we launched our mobile suite back in the spring of 2010, and we've been fortunate to build mobile sites for a number of our long time clients, and in the meantime, add some great pieces to our portfolio! Here are some examples of our latest mobile site launches... Read Now About
Article How SEO Works by Christopher Butler on December 31, 2010 Though it may seem like magic, search engines are the result of a thoroughly mundane—albeit ingenious—technology. But if search engines seem magical to their users, the process of optimizing web content for search engines will seem just as mysterious. Fortunately, we know enough about how search engines work to optimize our content with words, not wands, and in this month's newsletter, you'll learn everything you need to know to do just that... Read Now About
Article Search Phrase Tips published on December 22, 2010 To improve SEO, I often advise clients to come up with a manageable list of appropriate search phrases to implement, and to look a few places to help spur ideas. The first step is to be aware of the non-branded search phrases that are already working for a site. Here is the simple way to quickly focus on these keywords. Read Now About
Article Prospect Experience Design 2010: The Year in Review by Christopher Butler on December 20, 2010 Yes, that's a glimpse of us (well, one of us, anyway) working hard at our main office in North Carolina. Looking back on 2010, it was all about good, hard work around here, but we still managed to produce a lot of great content. We hope you had a successful year and are looking forward to 2011 as much as we are. Until then, here are some of our favorite articles, webinars, and blogs from this year... Read Now About
Article Prospect Experience Design Redesigns of Note: Applied Arts Magazine by Justin Kerr on December 14, 2010 This is the first in a series of posts that we'll all (hopefully) be contributing to which will highlight some recent website redesigns and expand on points from our most recent newsletter, "Is It Time To Rebuild Your Website?" Applied Arts Magazine relaunched their website in January with a fresh, distinctive look and feel and better focused site content. Read Now About
Article There’s so much more you can do… by Lauren Clarke on December 3, 2010 …once you get the hang of SEO. We spend a lot of time here at Newfangled talking about SEO. Most... Read Now About
