Article Is it Time to Rebuild Your Website? by Christopher Butler on November 30, 2010 Websites don't last forever. Without consistent upkeep, sometimes they barely even make it three years! The rapid change of web technology can overtake what was once state-of-the-art and reduce a website to a quaint relic in pretty short order, which is why it's so critical to realistically consider the "shelf life" of your website when you first build it... Read Now About
Article Prospect Experience Design Navigating Navigation published on November 29, 2010 You probably often think about the content of your website, but how often do you give due time to how you are structuring, organizing, and naming the navigation and menu items of your site? Navigating the navigation of your site is an important part of your information architecture that can result in a better user experience for anyone landing on your site... Read Now About
Article Prospect Experience Design Thinking About Information Architecture published on November 16, 2010 Information architecture should be the fundamental concept to which every decision in the prototyping phase is held accountable. You should always keep in mind how your target audience will be interacting with the site, not just how you want it to function. Read Now About
Article My Mixbook for 2010 by Christopher Butler on November 12, 2010 Exactly one year ago (unplanned, believe it or not), I posted about a book I'd assembled of web articles, which I called "A Year of Ideas." I wanted to take an idea introduced to me by Emmet Connolly a bit further Read Now About
Article Quick Content Idea: The Image-Driven Post by Christopher Butler on November 11, 2010 Some of us are visual thinkers who find it much easier to explain ideas with images than with words. Even though your blog should be predominantly written content, there's plenty of room for the occasional image-driven post... Read Now About
Article Quick Content Idea: The No-Frills Video by Christopher Butler on November 9, 2010 Not every blog post has to be written. Why not fire up your webcam and record a short video to share something quick with your readers? Read Now About
Article Quick Content Idea: The Interview by Christopher Butler on November 4, 2010 People love to be asked questions. Couple that with the diversity you can bring to your blog by interviewing the thoughtful and smart people you know and you've got a great blog post in the making... Read Now About
Article When a Persona Can Be Your Best Advocate published on November 3, 2010 As a project manager, it's easy to gauge the success of a project on the happiness of the client alone. No matter how much I believe in a particular solution for the site's users, if my client isn't happy, it's hard to get beyond that. Likewise, my client is under pressure to make internal stakeholders happy, even when they know those decisions may not be right for users. At some point or another, anyone involved in a web project will lose sight of the anonymous user's interests as they face real life demands from the people they work with day in, day out. Read Now About
Article Quick Content Idea: The Transcript by Christopher Butler on November 2, 2010 I bet you have really great conversations almost every day with coworkers and colleagues that are crammed full of insight and expertise. Why not turn them into blog posts and show the world your intelligence at work behind the scenes? Read Now About
Article Content 101 by Christopher Butler on October 31, 2010 This month, we go back to the basics of web content strategy and look at the various kinds of content, including blogs, newsletters, whitepapers, webinars, audiocast and video, that you might create for your website and examine the best practices for each... Read Now About
