Article Prospect Experience Design Designing “A Newfangled Approach To Your Website” by Justin Kerr on October 25, 2010 Last week, Chris Butler provided some back-story on how our book series, "A Newfangled Approach To Your Website, Volumes 1 and 2" came to be. I thought it would be appropriate to round out that post with one that covers the design of the books... Read Now About
Article Content Strategy The Content Entry Process published on October 22, 2010 The process of content creation and content entry for a new website can often be a daunting one. It is a long process that often takes more time than anticipated. Think of it as moving into your first house after college. Read Now About
Article Our Web Development Book Series by Christopher Butler on October 20, 2010 I'm excited to announce the first installments of our series, A Newfangled Approach to Your Website. You may have already seen the banners for volumes 1 and 2 on our homepage, but I thought a blog post was in order to tell the story of how it came about... Read Now About
Webinar Content Strategy for Agencies Hosted by Mark O’Brien This webinar will focus on how advertising agencies, marketing firms, and designers can make their website a more effective marketing tool. You will learn how to plan your content strategy: from identifying the right platform for you (newsletter, blog, webinar), to creating a writing plan for your firm, and creating lead-generation conversion points on your site. Access Now About
Article The Non-Written Disciplines of Writing: Editing by Christopher Butler on October 18, 2010 This last non-written discipline of writing is probably the easiest to understand, but also the most difficult to really do well. This is because there are actually two different types of editing that need to be a part of your writing process—and both require your collaboration with others... Read Now About
Article CRM Bridging the Communication Gap published on October 12, 2010 I can count the number of our clients I've met in person on two hands. It's astounding to consider what a web team can accomplish just by email and phone. Yet, for certain issues (like gathering group feedback, remote training sessions, or troubleshooting bugs) there's no substitute for the ability to peer over the client's shoulder, or have them peer over yours. It's in these few, especially tricky remote communication gaps that projects can quickly go awry. Luckily, I've found a number of tools over the years that allow me to close that gap and rest assured that we're on the same page. Here are a few of these that I find particularly helpful. Read Now About
Article Twitterview with Bryn Mooth for the HOW MYOB Conference by Mark O’Brien on October 4, 2010 The opportunity to speak at HOW Magazine's MYOB conference in New York City next week is a real honor for me. I can't wait to present my session on how agencies can make their sites irresistible to prospects. In preparation for the event, Bryn Mooth, the edtor of HOW, hosted a Twitterview with me. Read Now About
Article The Non-Written Disciplines of Writing: Planning and Research by Christopher Butler on September 30, 2010 While reading (the first of the non-written disciplines of writing) is, ideally, a much more inspiring and motivational experience, the next two are the ones upon which your ability to write actually hinge. Unless you are only going to write something good once, planning is essential. It's the structure to which you will hold yourself accountable when the going gets tough Read Now About
Article Online Tracking: If They Are Watching, Should You Watch, Too? by Christopher Butler on September 30, 2010 While ignoring the inner workings of tracking technology might be tenable for the average web user, those of us working in the digital marketing space are going to need to familiarize ourselves much more with how it all works, even if we have to figuratively hold our noses while doing so. In this article, I want to bring you up to speed on how tracking works, differentiate between limited and unlimited tracking, and explore how limited tracking can actually benefit users and marketers alike... Read Now About
Article Score a Content Touchdown published on September 27, 2010 Not all content is created equal. Make sure that you are chosing a content strategy that will lead you to success. In sports, you have to have a strategy before you can employ tactics or plays, and the same is true with content. Choose a solid strategy before you decide how you are going to deliver your content (blogs, newsletters, whitepapers, etc.). Read Now About
