Article We Imagine Technology for a Distant Future…But Want it Now by Christopher Butler on January 20, 2010 It's pretty clear that the creators of Star Trek anticipated the tablet computer. The tablet of their future was referred to generically as the personal access display device, or PADD, and was interchangeable to the extreme. Some scenes even depicted starfleet officers delivering each other orders by simply handing one PADD to the other. Perhaps this had something to do with the elimination of currency in the future. No currency, no brands. Anyway... Read Now About
Article Prospect Experience Design The Identity Archives Project by Justin Kerr on January 20, 2010 The Identlty Archives Project is the most complete online keyword-searchable database of logos and brand identity designs from around the world. It is a free and open resource, built upon the contributions of graphic designers and brand identity specialists. Read Now About
Webinar Using Personas to Build Better Websites Hosted by Mark O’Brien This webinar will explain what user personas are and how to use them to build sites with more effective content and lead conversion paths. Access Now About
Article Creativity and Efficiency in Web Writing published on January 19, 2010 Two models of writing: one based on efficiency and utility, one based on metaphor and narrative. Is there room for both in web content? Read Now About
Article Three Ways to Use Google Analytics to Improve Usability published on January 19, 2010 In an ideal world, we'd have the time, budget, and skill to lead formal usability testing, but that's not a reality for nearly any of us. Lucky for us, we have Google Analytics. Think of it as the all seeing eye that peers over the shoulder of every visitor on your site (creepy right? well, sort of). In this blog post, I'll review how you can leverage your analytics data to form a better understanding of how users behave on your site, what's working, and what's gotta go. Read Now About
Event Recourses 7th Annual New Business Summit published on January 15, 2010 How agencies can use their website as a lead generation tool... Read Now About
Article We Are Already Living in a Virtual World of Our Own Making by Christopher Butler on January 13, 2010 The stark contrast between technology and nature in this image makes clear the absurdity in reading the latest tech-gadget magazine on your tablet while standing amidst real, natural beauty. Whether our dreams for such a device (whether from Apple or the like) come true this year, we already do this, don't we? We already "augment" our experience of everyday life with our constant online activities, which, once called "virtual," are now quite actual... Read Now About
Article Prototyping the Marriott published on January 13, 2010 How Courtyard by Marriott used two of our favorite things--prototyping and positioning--in a successful redesign of their lobbies. Read Now About
Article How We Redesigned Newfangled.com by Christopher Butler on January 12, 2010 What a thrill--the latest version of Newfangled.com went live this morning! After six months in development, I'm so pleased with the results. The success of this redesign really comes as a result of one simple decision--to follow, for the first time, the same process we use for every one of our client projects. Our process enables the success of many new projects ever year by diligently pacing the client through every step, from planning to go live. Why not give ourselves the same value. So, starting with the budget and scope planning that happens in every sales negotiation, we treated ourselves just like a client. Once we determined our budget, we handed the project over to Katie and Brian to manage. They, along with Justin and Dave, showed us first-hand how valuable our process and people really are... Read Now About
Article Content Strategy Ten Questions to Ask Before You Start a New Web Project by Christopher Butler on December 31, 2009 Building a new website is a big deal. It takes a lot of time and effort from many people. If you were expecting to simply place an order and be notified when your site is done, you should be prepared for disappointment. That is how basic templates are delivered, not how great websites are built... Read Now About
