Article Short or Long-Form Writing? by Christopher Butler on October 22, 2009 Last week I noted a post by John Hagel called Stupidity and the Internet in my post on the The Post-Screen Web. Hagel covered several topics in that post, one of which was the web's effect upon thinking and whether short-form content makes that effect a negative one. He writes... Read Now About
Article A List of Useful Web Development Blogs published on October 22, 2009 The Internet is a noisy place, with Twitter updates constantly streaming and blogs spewing out second-hand knowledge, making it difficult to find sources that are both credible and consistently good. Here are a few blogs that I follow that keep me informed on what's going on and what's next in Web technology. Read Now About
Webinar The Modern Marketing Website Hosted by Mark O’Brien From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today. Access Now About
Article Why Did One Campaign Do Better Than Another? by Christopher Butler on October 20, 2009 Over the past several months, I've tried to keep a closer eye on how our newsletter campaigns are performing to see if I can draw any conclusions as to what makes one more successful than another. What I've decided is that it all depends upon what you mean by "successful..." Read Now About
Article Prospect Experience Design Tracks & Trails—The Eagle Has Landed! published on October 16, 2009 Sarah and I are having a busy Fall! Earlier this week we launched another new site—Tracks & Trails. This was a fun and challenging project for a number of reasons, and today I want to focus on the desgin process and point out some of the cool elements that Justin created. Read Now About
Article The Post-Screen Web by Christopher Butler on October 16, 2009 I just finished reading an insightful post by John Hagel, which he titled Stupidity and the Internet as a response to Nicholas Carr's much-discussed Atlantic piece, Is Google Making Us Stupid? I like the way that Hagel re-frames the discussion based upon form rather than effect. His idea seems to be that "the internet" (I'm going to use "the web" instead) can't be assessed in simple either/or terms of stupifying or edifying, but aught to be considered based upon its currently evolving form... Read Now About
Article Prospect Experience Design What’s Cool About Brahmin.com: Product Search published on October 15, 2009 One site Jason and I were excited to send live recently is brahmin.com, a Massachussetts-based manufacturer of upscale handbags and other leather goods. Since the site's launch in September, we've gotten a number of comments about how good it looks (thanks to Duffy & Shanley, the agency that provided the design) and how well it performs (thanks to Dave, the developer on the project, who made sure that the site's enormous database didn't slow it down). This was a complex project with several cool features; here I want to focus on just one of them, the product search. Read Now About
Article Website Performance: You Have a New Site – Now What? by Mark O’Brien on October 14, 2009 There is a smarter way to manage your web site day to day, and year to year. How much work did you put in to the last rebuild of your website? I bet you spent months putting your site redesign above all other priorities. If not, chances are good the site isn't live yet. What happens after that site that you worked so hard on finally does go live? We've been building sites for fourteen years, and we know exactly what you do after a site goes live. Read Now About
Article Key Metrics by Christopher Butler on October 2, 2009 A client recently asked me what I thought the key 3-5 metrics are that he should be focusing his Google Analytics reviews on. The following post was essentially the answer I gave him. I think that the most important metrics to track on a routine basis would vary depending upon the type of business, but for B2B service companies like ours and most of our clients, I'd list them as: (1) Referrers, (2) Top Content, and (3) Bounce Rate... Read Now About
Article Going live, servers and DNS for a Newfangled Site published on October 2, 2009 This post is meant to primarily be a resource for our agencies and clients, to clarify our server setup and all that going live with Newfangled requires, but since taking sites live involves the often confusing world of DNS, I hope that my attempt to simplify our process might help anybody... Read Now About
