Progressive Profiling
We’ve built some example forms containing our standard recommendation of a progressive profiling field set. The fieldset contains:
Email
Country
First Name
Last Name
Company
Title
You’ll see that at first, only Email and Country are shown. As these fields are completed, the next form you see will contain the next set of two fields.
Smart CTAs
Smart CTAs display calls to action (CTAs) that will change based on actions taken by the prospect. For example, a Smart CTA will display the Email Signup form until a prospect has completed that form, and will then display a promotion for a post with a Gated Content Widget, and so on. Smart CTAs can be added to widget areas or inserted within the content of a page or post. We’ve shown an example of the former—and more common implementation—on the Content Hub and Article Pages.
Example:
https://nftheme.wpengine.com/insights/
https://nftheme.wpengine.com/article-one/
Gated Content Widgets
We’ve added an example post that contains content upgrades. A content upgrade contains a form to download an asset or resource that relates to the content of the post.
Example:
https://nftheme.wpengine.com/example-article-with-gated-content-widget/
Gated Posts
We’ve added several gated posts to the site. Gated content will require the visitor to complete a form before viewing the protected content.
Gated Article One
https://nftheme.wpengine.com/whitepaper/gated-article-one/
Gated Article Two
https://nftheme.wpengine.com/whitepaper/gated-article-two/
Webinars
We’ve added several webinars to the site. Like gated content, webinars will require the visitor to complete a form before viewing the protected content. They also contain functionality that determines if the webinar is upcoming or past and shows different forms/content for each scenario. Upcoming webinars also integrate with Act-On, automatically registering the submission as a webinar attendee.
Past Webinar
https://nftheme.wpengine.com/webinar/past-webinar/
Upcoming Webinar
https://nftheme.wpengine.com/webinar/upcoming-webinar/
Landing Pages
Landing pages are simple templates used to promote a CTA.
Examples
https://nftheme.wpengine.com/landingpage/landing-page-with-gated-content-widget/
https://nftheme.wpengine.com/landingpage/landing-page-with-webinar/
https://nftheme.wpengine.com/landingpage/landing-page-with-whitepaper/
https://nftheme.wpengine.com/landingpage/landing-page-with-form/
Other Examples
A page with example Newfangled Gutenberg blocks
https://nftheme.wpengine.com/example-gutenberg-plage/
A services landing page with a discrete list of services and a buyer-friendly CTA
https://nftheme.wpengine.com/what-we-do/
A service detail page with a buyer-friendly CTA
https://nftheme.wpengine.com/service/service-one/
A case studies landing page with a discrete list of case studies and a buyer-friendly CTA
https://nftheme.wpengine.com/our-work/
A case study detail page with a buyer-friendly CTA
https://nftheme.wpengine.com/casestudy/case-study-one/