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Prospect Experience Design

The New My.Newfangled.Com

an Article published on December 22, 2009

...topics like analytics and SEO. The central display includes a project schedule chart that outlines exactly where the project stands in terms of the overall process. Different deadlines, phases, and progress are shown both visually and through a list view...

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Article

Better Newsletter Formatting

an Article published on May 25, 2010

...is the reformatted page, which now is the online version of the most recent newsletter, with clear headings, plenty of relevant links, an image– an altogether more scan-able page, indexable by Google and working toward the site’s SEO. It is...

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Article

I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...page to another is another important means of encouraging greater concentration in web reading. As far as I’m concerned, the only “pro” for pagination is SEO, but someone dispute that if I’m missing something or if you just don’t agree....

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Article

"Invisible" Wisdom, Part 2

an Article published on June 21, 2010

...where they can be a leader and focus on what they do well, therefore increasing Newfangled’s appeal and solidifying their place in the market.  Not to mention the SEO benefits of a clearly-defined area of expertise. 5. “Holding on to...

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Article

Content Strategy

Using Analytics to Ensure You're Getting the Most From Your Site

an Article written by Mark O’Brien on July 24, 2012

...and hundreds of pages deep. If you follow the basic rules of SEO, Google will aggressively index all of those pages, and you will receive a large portion of your traffic from search engines—possibly fifty percent or more. When you...

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What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

...all.) What SEO is and how to use meta data Oh, so Google doesn’t just magically know where to find your website and what to do with it? OK then. This is something I hadn’t given much thought to before,...

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Article

Dynisco.com Goes Live

an Article published on August 2, 2010

...while still allowing for a large product image. Section navigation was also reorganized and condensed to provide better wayfinding. The new database-driven site, combined with Newfangled’s CMS, allows Dynisco to easily update their content and improved SEO will drive more...

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Article

Conversions: The Only Meaningful Form of Measurement

an Article written by Mark O’Brien on July 10, 2012

...strength of your site, its pages, and the value of the marketing tools you use to drive prospects to the site will quickly lead you to make bad decisions and will make you susceptible to the innumerable SEO/SEM snake oil...

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Article

Website Lead Generation

an Article written by Mark O’Brien on July 3, 2012

...With Us) to the sidebar of every page of our site. That is all we changed. We did not add content; we did not tweak the SEO on the site; we did not drive any new people to our site...

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Article

Week 797

an Article written by Christopher Butler on March 4, 2011

...at this point, and more information about the conference will start to become available online, in their magazine, and here on our site. I can tell you now that Mark will be presenting on content strategy and SEO, I will...

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