Search Newfangled

Case Study

Big Duck

a Case Study published on September 10, 2014

...on the site, liked what she saw, and came by. We won a big project with a long-time wishlist nonprofit client thanks to our overhauled SEO practices (they found us through an online search) and an automated program (they were...

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Article

How to Handle Blog Comments

an Article published on February 1, 2012

...hopefully attract new business through SEO – this all sounds great. One of the best aspects of a blog, however, is the interaction it provides with your audience.  A comments area gives the user the ability to reach out to...

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Article

CRM

Web Development Quality Assurance

an Article published on February 16, 2009

...links and cross-browser incompatibility. Important Functionality includes broken page templates, bad page security and blank or missing pages. General Usability issues include poor or missing SEO data, text legibility, inconsistent navigation and so on. Once the QA report is compiled,...

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Article

When Reading Habits Change, Writing Habits Must Follow

an Article written by Tema Flanagan on October 23, 2012

...take a minute or two to consider how readers might describe your chosen topic and check that language against your own writing to ensure the two aren’t miles apart. Remember, SEO, done well, is simply a way of guiding the...

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Modern Marketing Content Has a Big, Complex Job to Do

an Article written by Tema Flanagan on October 10, 2012

...of your “content” in the abstract and identify exactly what it is you want it to accomplish (hint: “increase sales” is not a valid answer–be specific). Yes, it’s important from an SEO perspective to regularly add fresh, indexable content to...

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Article

Search Engine Marketing: At The Corner of Context and Intent

an Article published on May 27, 2008

...(SEO) because search is still the dominant Internet marketing platform. Search engine optimization is a great place to start, but search engine marketing, that is buying contextual ads on search engines, is also a highly effective marketing strategy. In fact,...

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Article

Video Just Got Easier

an Article written by Christopher Butler on November 30, 2008

...with a custom video player on your site, you could now potentially determine when viewers stopped watching a video, and where they went afterward, with much greater precision. SEO Lastly, video files themselves have not always had much positive impact...

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Article

The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...answers they currently get from Google, that will righly turn a focus on search engine optimization (SEO) to social media optimization (SMO). The web is an ever-expanding space that can be described with many different metaphorical images. Regardless of what...

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Content Strategy

Doing More with Less

an Article written by Christopher Butler on September 30, 2009

...below includes the use of simple, third-party widgets for added functionality, extraordinary free measurement tools, and a bit of extra strategic thinking to help meet your SEO goals. I’ve listed them in order of simplicity, starting with the easiest to...

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Article

Get Your Name Out There with Metadata

an Article published on August 31, 2012

...with the rel=author tag. Google has great instructions on this here.   Benefits So what will this do for you? If you’re already using a Google-approved SEO strategy for your content, your individual posts will be ranking for relevant search...

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