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Article

The Two Things About SEO

an Article written by Lauren Clarke on June 30, 2011
...to have not even begun to optimize their sites. In one of our recent reviews, it became clear that the majority of our clients think about content entry and SEO as two completely separate endeavors. But SEO should not be...
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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010
...you are to see significant gains in valuable traffic to your site. There’s plenty of SEO hype out there, but most of it isn’t true. So, What About Abuses of SEO? Now that we understand how search engines work and...
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Article

SEO Quick Tips

an Article published on July 21, 2010
...point where it could be overwhelming. If you do a site search at newfangled.com for “SEO” or “Search Engine Optimization,” you are likely to find roughly 125 results.  Each blog post, newsletter, webinar or video focuses on a different aspect...
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Article

The Use of the URL and H1 Tag in SEO

an Article written by Mark O’Brien on January 19, 2012
...URLs go wholly unconsidered in terms of their role in the page’s SEO. URLs like http://www.agencysite.com/blog/ october/11/showdetails.php?access=1x23f4rIII are perfectly valid, but perfectly useless for anything but file management. Instead, your URLs should be friendly. A friendly URL looks something like...
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Article

SEO Friendly Site Images

an Article published on January 14, 2009
When it comes to training clients on basics of SEO, it’s easy to focus exclusively on textual content. However, proper use of image tags and accompanying descriptions is one easy way to take otherwise empty real estate in Google’s eyes...
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Article

How To Do SEO

an Article published on February 29, 2008
...be as precise as possible in my identification of my page’s actual main subject–even at the cost of some potential traffic. Staying on the SEO Straight and Narrow In order to stay on the SEO straight and narrow I need...
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Page

How to Create a Content Strategy

a Page published on September 26, 2019
...our podcast episode about it. SEO and Your Content Strategy As every experienced content marketing professional understands, SEO is a critical factor that influences the success of the content published to your website. Optimizing your content so it’s discoverable online...
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Podcast
Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018
...SEO tools out there that we should be making use of? One we threw out just a few minutes ago, when you’re posting your content, using the SEO Yoast plugin helps you frame things for search and that can be...
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