Search Newfangled

Article

Interview: Jill Whalen, High Rankings®

an Article published on September 2, 2008

...role as a SEO consultant? JW: I’m not sure why or how, but for whatever reason, I just love SEO and everything about it. I think it’s partially the ability to think with both sides of my brain that helps....

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Article

Content Strategy

The Best Content Audit Process: Revisit, Refresh, Rewrite

an Article published on June 3, 2019

...Just make sure not to change your URL (more on that to come in SEO details below). SEO Updates In the previous steps, you’ve taken a look at your title, made note of your URL details for organizational purposes, and...

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Article

Strategy Sessions: Developing Your Link Building Strategy

an Article published on March 23, 2015

...Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Lauren: We’re excited today to be talking about a few of more advanced techniques in SEO. We’ve posted a lot of information about more basic SEO techniques, but today we really...

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Podcast

Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...publishing, the makeup of that content, those sorts of things. There have been some changes there that are worth considering. The second theme is focused on SEO. What’s different about SEO today? How has that landscape continued to evolve and...

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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017

...it’s worth noting that this is SEO strategy. We haven’t used those words, but that’s what we’re talking about here is this is good SEO strategy. Lauren Siler: Yeah. Definitely. So that’s on the attract side. The indexability is key...

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Article

How to Know if Your Content is Working

an Article written by Tema Flanagan on January 29, 2014

We recently published a piece on our blog laying out the reasons you should produce content for your business’s site. In it, we said that there are only three good ones. They are: 1. SEO (content that attracts qualified leads...

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Article

The Impact of Pausing Your Content Strategy For The Holidays

an Article published on December 5, 2017

...get your database back on your site and engaging with more of your thought leadership. It turns your c-suite into thought leaders. And it is also especially important for SEO strategy. Your content plan and SEO strategy Search engine crawlers...

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Article

Email Marketing

How to Do More (with Less) with Your Website

an Article written by Christopher Butler on February 28, 2011

...more, start with our newsletter on in-depth website measurement. 2. On-page SEO I just published an article on SEO in December—How SEO Works—which covers how search engines work and the specific ways you can optimize your content for them—so I...

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Article

Prospect Experience Design

Steps for Top Content page review

an Article published on April 21, 2011

...SEO in general and success with particular search phrases, or follow up on one aspect of the site’s content strategy, like getting an inactive blog going again or working on newsletter ideas. Recently I’ve found a useful new approach: rather...

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Article

Content Strategy

How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic

an Article written by Ashley Robinson on June 22, 2021

...with duplicate content While your content isn’t actively demoted in search results, having duplicate content can complicate your SEO strategy.  One complication to your SEO strategy relates to content on your site competing against itself when it appears on a...

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