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Article

Don't Put the Cart Before the Horse!

an Article written by Christopher Butler on April 14, 2009

...of a third-party SEO-related service (like grader.com) not “seeing” their blog, H1/2/3 tags, inbound links, etc. Of course, the simple answer, as it would be with any third-party tool, is that we cannot guarantee the performance of a tool we...

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Article

There's so much more you can do...

an Article written by Lauren Clarke on December 3, 2010

…once you get the hang of SEO. We spend a lot of time here at Newfangled talking about SEO. Most of our clients place a high value on getting their website to the first page of search results for keywords...

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Podcast

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

a Podcast hosted by Christopher Butler and Mark O'Brien on July 13, 2019

Is there an SEO of Podcasting? OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...lesson. It has to do with SEO. There has been a question since we begun this podcast about how does this play into the more traditional view of content marketing, which is you write stuff so that Google can index...

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Article

What's Good for Google is Good for the Gander

an Article written by Mark O’Brien on January 10, 2012

Google has made it simple for us. When talking about SEO, the only SE you really need to consider is Google. They have had over sixty- five percent of the organic search engine market share for the past ten years...

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Article

How To Succeed With Google

an Article written by Mark O’Brien on January 12, 2012

...to get it out of the way at the outset. You have to write. If you regularly add unique, expertise-based content to your site, then SEO will be easy. We will take a close look at how exactly to do...

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Article

Why Do You Have a Website?

an Article written by Christopher Butler on May 22, 2012

...Because they’d ignored SEO for years, while continually prioritizing “creative” website designs that overruled the technical decisions that would have made them more discoverable. But even if you really get SEO and continually work on boosting your pages’ rankings, search...

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Article

There Are Only Three Good Reasons for Content

an Article written by Christopher Butler on December 12, 2013

There are really only three good reasons to put content on your site. They are: SEO Lead Development Sale That’s it. Content can serve any or all of these purposes, but if it isn’t intentionally created and managed for any...

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Article

Bringing the Right Visitors to Your Site

an Article published on February 24, 2010

...here’s a list of helpful Newfangled resources to get you started: Blog Post: “Your Meta Data” Newsletter: “How to do SEO” Newsletter: “How to do SEO (2) Farming vs. Hunting” Webinar: “How to do SEO” Webinar: “The Modern Marketing Website”...

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Article

Content Strategy

How the Right Internal Review Process Accelerates Your Content Marketing

an Article published on August 21, 2020

...this case, not only do you have fodder for another piece of content, but you also already know at least one place where you should link your content together for viewers’ easy access (and SEO best practices). Doing so will...

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