Search Newfangled

Article

Optimize Your Website: Users First, Google Second

an Article written by Mark O’Brien on November 17, 2009

...the ultimate goal of your site to be Search Engine Optimized, or User Optimized? Oddly enough, most people get stuck on the SEO part of this but don’t stop to think about what happens if the SEO actually works and...

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Prospect Experience Design

A Human Content Strategy

an Article published on September 3, 2010

...for?  Why not deliver exactly what they want without all of the bells and whistles? Our focus on SEO, rankings, keywords, and “the robots” has clouded our vision of what PEOPLE really want to read.  The SEO experts will tell...

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Content Strategy

Should You Post Your Content on Medium?

an Article written by Christopher Butler on December 9, 2019

...has it and Medium keeps it. Whatever “authority” you’d get by publishing on Medium is a tiny residual of what Medium keeps for itself. As far as “authority” is defined in terms of SEO, you’d get absolutely none. The Crowdbiotics...

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Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...about. But at this point, our success with SEO, coupled with our ongoing committment to the creation of valuable content, affords us the ability to take a few liberties that, though they may in some ways compromise SEO, will be...

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Article

Your Team May Fight Content Marketing. Here's How to Fight Back.

an Article published on March 20, 2019

...speaking to your target audience in the right way and framing your content effectively. “I don’t know how to write for SEO.” So you’ve heard all about how content marketing is going to help you generate new opportunities for your...

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Article

Who Are You Speaking To?

an Article written by Christopher Butler on October 31, 2009

...out about us, many of our clients will recall searching for something online and finding our site among a search engine’s results. Great, SEO win! But that’s not really the full story. They usually go on to say that landing...

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Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...should be when it comes to SEO: creating content that describes your expertise for those who are using Google to search for it, but don’t yet know about you specifically. Being #1 on Google for your own name is not...

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Article

Strategy Sessions: Advanced Keyword Research

an Article published on June 1, 2015

In this installment of Strategy Sessions, Lauren and I discuss advanced keyword research strategies that will strengthen your content marketing plan and help improve your overall SEO. Transcript Adam: Welcome to another addition of Strategy Sessions. I’m Adam Rightor. Lauren:...

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Article

Google isn't a Public Service, it's a Corporation

an Article written by Christopher Butler on January 11, 2012

...the difference. But that’s another thought… Also, it seems to go without saying, but this doesn’t really change SEO—at least not yet. And at least not the kind of SEO we tend to talk about. In order for any search...

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Article

The Valuable Content Marketing Book

an Article written by Christopher Butler on November 5, 2012

...just that we’ve been calling it SEO. But over the years, we’ve learned that attracting the unaware is only one step in a much deeper process. While SEO is critical to a functional content marketing system — you certainly won’t...

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