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SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...don’t know,” though. Despite this, Schwartz also reports that nearly 70% of SEOs “will still prioritize these efforts”. This number comes from a poll conducted by Aleyda Solis, a respected and well-known international SEO consultant. Schwartz makes the case that...

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Article

Is it time to start a blog?

an Article written by Christopher Butler on September 30, 2008

...to direct monetization and the idea of building community. I mentioned above that the two compelling reasons to blog for a professional services firm are expertise and SEO. Naturally, it would stand to reason, then, that expecting to make money...

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Good Editing = Good UX

an Article published on April 2, 2015

...see that kind of formatting, I just assume it’s a sales pitch that’s short on substance and was just trying to hit a certain word count for SEO purposes. It’s lazy, and it’s the wrong kind of editing. Good editing...

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Content Strategy

This is the Best Way to Design Your Content Marketing Article Pages

an Article written by Christopher Butler on February 15, 2019

...natively non-text. But one of the major reasons to include them on your website is to get some SEO benefit from the expertise you share with this media. The best way to do that is to transcribe your podcasts and...

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Podcast

Relief in Focus: An Expert Firm's CEO Discusses the Positioning and Marketing Platform Connection

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 17, 2019

...We help once a user on the site and we help solve technical complexities, but we really have to explain that so that we’re not attracting clients who really need an SEO agency. There a lot of nuances to the...

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Email Marketing

Guest Post by Eric Holter: 6 Reasons Why Google’s Improved Flash Indexing Isn't an "Invitation"

an Article written by Christopher Butler on September 21, 2009

...site that either needs to be in Flash (web applications) or chooses to be in Flash should definitely adopt these practices. Meta Data: One of the most important SEO practices is thinking through page specific meta data like browser titles...

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Podcast

Profiles in Successful Firm Leadership: A Conversation with Sonia Greteman

a Podcast hosted by Mark O'Brien on November 8, 2018

...walks in the door in Wichita, we do. But all of our marketing is centered around aviation. And our SEO was also aviation. So if I’m looking at national or international business, that’s all driven by aviation. Mark: Great, that...

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Prospect Experience Design

Forget the Fold, Focus on Your Content

an Article published on March 29, 2013

...But that would have created a monster page, intimidating anyone unlucky enough to land there. Parsing out this information over several pages not only improves readability but SEO as well. When “Above-the-Fold Thinking” Makes Some Sense There are, however, situations...

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Content Strategy

Newfangled's Content Development Services: Your Expertise, Our Finesse

an Article written by Mark O'Brien on April 16, 2018

...for one hour to produce a recorded interview covering all three topics. We’ll guide them through the conversation, then create three SEO-optimized article drafts at 750-1000 words apiece—one for each topic. It’s that simple. Embrace your communication strengths It goes...

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Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...you’re not going to be building any SEO equity for your site over time. All of those other channels are a little more fleeting in my opinion. So I would definitely say that you should post all of your content...

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