Search Newfangled

Article

Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...to users’ search queries. To sum it up, building your entire website in Flash is simply an SEO FAIL. … and there’s good Flash. Flash is better when it’s used for visual content that benefits from it’s “flashier” capabilities, but...

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Article

Content and the Buying Cycle

an Article written by Christopher Butler on November 30, 2012

...For a firm like mine, a researcher’s questions could be about a wide variety of topics — design, development, usability, SEO, content marketing, measurement, marketing automation, etc. — and, naturally, you’ll see all of them covered right here on our...

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Article

Prospect Experience Design

The Perils and Pitfalls of the Lazy-Loading Landing Page

an Article published on July 9, 2014

...digestible chunks, where you can get a sense of the scope of the content being presented. SEO Considerations Another big point to keep in mind with infinite scrolling content is that it’s not inherently SEO-friendly. The basic point here is...

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Article

How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...company and its services. That’s exactly what your focus should be when it comes to SEO, by the way: creating content that describes your expertise for those who are using Google to search for it, but don’t yet know about...

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Article

Update on Adding Your Name and Image to Google Search Results

an Article published on January 15, 2013

...of the frequency of my content, coupled with other secret sauces.   Just reiterating something here about any SEO strategy: consistent, timely updates are key to letting the big search engines know that you’re reliable and authoritative.  It can take...

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Article

Your Meta Data

an Article published on May 21, 2008

...(For more in-depth coverage of these issues, please read Erics two Web Smart newsletters on thee subject, How to Do SEO and How to Do SEO, Part 2. Otherwise, read on…) Meta Title The meta title is the primary information...

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Article

A Content Marketing Training Session

an Article written by Christopher Butler on October 18, 2012

...your expertise to those who are looking for it, but haven’t found it yet. Here’s something interesting: before the phrase “content strategy” was used much — long before I ever heard it, anyway — we called it SEO. Basically, we...

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Article

Managing a Newsletter Campaign

an Article written by Christopher Butler on April 29, 2009

...retention is a challenge. How do we do this? I think it really comes down to making sure that your content is consistently worthwhile. Measure the SEO So far, I’ve described how to measure the success of your newsletter campaign...

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Article

The Benefits of Creating Website-specific Personas

an Article written by Mark O’Brien on January 26, 2012

While most of a website’s ability to attract attention results from SEO, it is also important to focus on who it is we are trying to attract. Persona development ensures that we focus our SEO, content strategy, and lead generation...

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Podcast

Yes, Wordpress is a Good Foundation for Your Digital Marketing

a Podcast hosted by Christopher Butler and Mark O'Brien on August 2, 2018

...is that it’s not just malleable in that regard. The same plugins that you’re using for SEO would apply to that new thing you built. The same plugins you’re using to integrate that thing with your CRM and your marketing...

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