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Prospect Experience Design

A Closer Look at the Visual Inventory

an Article published on March 25, 2015

...is indexable and contributes to your site’s SEO. Text with supporting image or video The one-two punch of text and image is probably the most common example on the web. The challenge is to use an image that will reinforce...

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Prospect Experience Design

Parallax is the New Flash

an Article published on December 2, 2013

...Flash fell out of fashion. Some were technical (slow performance), some were platform-related (the iPhone didn’t support it), some were about SEO (Flash sites aren’t good for search engine rankings), and a lot were design-oriented (sites that were heavy on...

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It's Just a Link

an Article written by Dave Mello on April 21, 2014

...how a page URL impacts SEO, and to a lesser extent, navigability. A website, however, doesn’t exist in a vacuum (even a Google vacuum). In this case, however, perhaps more important than SEO or performance issues would have been figuring...

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Why We're Offering Content Strategy Consulting Services

an Article written by Tema Flanagan on March 17, 2014

...marketing. More specifically, 70% of respondents said they struggle to manage content calendars and internal resources; 55% have a hard time framing content for SEO; and 30% have difficulty shaping their content strategy in the first place. Others struggled with...

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How We Increased Content Production by 85% Last Quarter -- And Got More Efficient, Too

an Article written by Tema Flanagan on February 27, 2014

...also copyedit each article to make sure our writing is clean and our formatting is conducive to easy scanning. Finally, I help frame each piece for SEO, publish it to the site, and publicize it on Twitter. I also notify...

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What kinds of content should I be creating for my website?

an Article written by Christopher Butler on May 24, 2011

...going to satisfy the first requirement and attract valuable traffic to your site, it must be framed properly for search engines. Doing search engine optimization (SEO) well is neither mysterious nor expensive. In fact, any content management system worth its...

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Why Write?

an Article written by Mark O’Brien on June 21, 2012

...well-executed content strategy. 2. When it comes to SEO, age matters. Say you start your content strategy today, and say that in maybe six months your competitor realizes that you trounce him on all the search phrases for which the...

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Paid Media

Why Your Marketing Strategy Needs Paid Media Now

an Article written by Mark O’Brien on April 9, 2020

...in organic traffic during their peak ad investment. The only thing that substantially changed over this time period was the ad spend. Same site, same content, same SEO, same everything. When reviewing client and peer data over the past six...

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You're Probably Not the Authority on You

an Article written by Christopher Butler on January 6, 2011

In this month’s newsletter on how SEO works, I mentioned the idea of authority several times, particularly drawing a distinction between the overall authority that PageRank measures—which I suggested we call “influence” instead—and the specific authority a URL can have...

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Three Common Content Strategy Platforms

an Article written by Mark O’Brien on June 26, 2012

...your message to your prospects through a variety of media so that they can choose how they would like to receive it. While webinars will do little to attract new people to yoursite since their SEO impact is minimal, they...

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