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Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...to start with that? I’m looking at Lauren. Mark: Yeah. Lauren McGaha: Saying goodbye to Consider This. Do we want to talk about that? Chris Butler: Sure, let’s start there. Lauren McGaha: Yeah, so Consider This has been one of...

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Podcast

Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...Hello and welcome to expert marketing matters. This is Mark O’Brien. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And, Lauren next week you have a pretty major event coming up. Can you tell us what that is? Lauren McGaha: I...

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Podcast

Content Strategy

What it Takes to Start a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on April 24, 2019

...that format works really well for a lot of firms who … those principles just feel like they can’t write regularly, they can’t find- Chris Butler: The conversational format. Lauren McGaha: Yeah, exactly. Lauren McGaha: I do think it can...

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Podcast

Content Strategy

When the Team Feels Marketing is Dehumanizing...

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 24, 2018

...Speaker 1: [Music] This is Expert Marketing Matters. A podcast about generating ideal new business opportunities, and creating your future. Chris: Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren: I’m Lauren McGaha. Mark: And I am Mark O’Brien. Chris:...

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Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...engage prospects. You can listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Chris: Welcome to expert marketing matters. I’m Chris Butler Lauren: and I’m Lauren McGaha. Chris: So the...

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