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Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...Mark O’Brien. Chris Butler: Welcome back. You guys were on the road. Mark O’Brien: Yeah. Lauren McGaha: Mm-hmm (affirmative). Yeah. Chris Butler: You guys are generally on the road. Mark O’Brien: Generally on the road. Lauren McGaha: Yeah. Constantly. Mark...

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Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: And I’m Holly Fong. Lauren McGaha: And Holly, I...

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How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

Transcript Lauren: Welcome to Consider This. I’m Lauren McGaha. Holly: I’m Holly Fong. Lauren: Hey, Holly. Holly: Hey, Lauren. Hey, have you noticed at some podcasts at the end of it they said, “I’ve been like Holly Fong,” for example?...

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Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: I’m Holly Fong. Lauren McGaha: Holly, today we’re going to talk...

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Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...Is this written correctly? Or if they’re proofreading, essentially. Lauren McGaha: Yeah. Grammatically correct. Holly Fong: Yeah. Lauren McGaha: The word you’re looking for there. Holly Fong: Can’t speak today. Versus- Lauren McGaha: But everything else has been total brilliance....

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Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...to start with that? I’m looking at Lauren. Mark: Yeah. Lauren McGaha: Saying goodbye to Consider This. Do we want to talk about that? Chris Butler: Sure, let’s start there. Lauren McGaha: Yeah, so Consider This has been one of...

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The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...Hello and welcome to expert marketing matters. This is Mark O’Brien. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And, Lauren next week you have a pretty major event coming up. Can you tell us what that is? Lauren McGaha: I...

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What it Takes to Start a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on April 24, 2019

...Lauren McGaha: Yeah. Chris Butler: Yeah. Mark O’Brien: Yeah. Mark O’Brien: Okay, so now the planning, the naming, the positioning, the identifying the audience, the tech, all that stuff. How do we deal with that? Lauren McGaha: First as I...

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Strategist, Consultant, or Coach?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 31, 2019

...McGaha: It was a little more compassionate then. Mark O’Brien: Well, yeah. It certainly was, but we weren’t involved in the execution. Lauren McGaha: No. Mark O’Brien: We didn’t really know what happened with the execution. Lauren McGaha: No, we...

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The Top Three Marketing Ideas We Can't Shake Right Now

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 9, 2019

...handbag or a pair of shoes. Lauren McGaha: Exactly. Mark O’Brien: Right. We’re talking about marketing expertise specifically. It’s just important to put that container out there. Lauren McGaha: That’s a good reminder. Mark O’Brien: Yeah. It is the name...

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