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Article

Strategy Sessions: Developing Your Link Building Strategy

an Article published on March 23, 2015

...Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Lauren: We’re excited today to be talking about a few of more advanced techniques in SEO. We’ve posted a lot of information about more basic SEO techniques, but today we really...

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Article

Strategy Sessions: Advanced Keyword Research

an Article published on June 1, 2015

In this installment of Strategy Sessions, Lauren and I discuss advanced keyword research strategies that will strengthen your content marketing plan and help improve your overall SEO. Transcript Adam: Welcome to another addition of Strategy Sessions. I’m Adam Rightor. Lauren:...

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Event

The Bureau of Digital Presents: Building a Better Content Marketing Strategy

an Event published on May 20, 2021

The Bureau of Digital (BOD) is hosting a workshop on June 10, led by Newfangled’s very own, Lauren McGaha. In this workshop, Lauren McGaha will teach you how to uncover your firm’s most compelling point of view and elevate it...

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Article

Strategy Sessions: Understanding Anti-Spam Laws CAN-SPAM and CASL

an Article written by Lauren O’Brien on May 18, 2015

...anti-spam legislation. Transcript Lauren: Hi there. Welcome to another installment of Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Today we wanted to talk about two laws: the CAN-SPAM Act, which is the U.S. anti-spam legislation passed back in...

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Article

Strategy Sessions: Choosing the Right Email Format for Your Audiences

an Article written by Lauren O’Brien on June 15, 2015

...Sessions. I’m Adam Rightor. Lauren: I’m Lauren McGaha. Adam: Today, we wanted to talk about email formats. We get a lot of questions about this. “Should I have a really design-heavy, image-heavy layout that looks beautiful or should I just...

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Article

Email Marketing

Strategy Sessions: Achieving Alignment Between Sales and Marketing

an Article written by Lauren O’Brien on June 29, 2015

...Hi, I’m Adam Rightor, and this is another edition of Strategy Sessions. Lauren: Hey, welcome back, I’m Lauren McGaha. Adam: We’ve written a lot about considerations when adopting a marketing automation platform successfully in your business. Lauren: Today we want...

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Article

Benchmarking the High-Performing Agency Website Part III:Content Creation, Website Traffic, & Conversions

an Article published on July 23, 2015

...per month Email Deliverability = 95% delivered Email Sender Reputation = 90+ Sender Score Lastly, a big shout-out to Lauren McGaha for doing a lot of the information gathering and number crunching to make this report possible. It was many...

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Article

Content Strategy

Newfangled's Content Development Services: Your Expertise, Our Finesse

an Article written by Mark O'Brien on April 16, 2018

...in-depth content plan that lays out content type, buy cycle stages, authors, and the frequency of each (i.e. this individual writes a blog on this topic for this buy cycle stage at this time). A few years ago, Lauren McGaha took...

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Article

Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020

...ever. My intent here, though, is to convince you that simply attending could potentially be just as powerful. Over the past 12 years, Chris Butler, Lauren McGaha, and I have given many dozens of talks on big and small stages...

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Article

Prospect Experience Design

Building A Digital Marketing Engine to Drive Your New Business

an Article written by Christopher Butler on June 29, 2021

...That Drives Your New Business Pipeline: Creating Your Strategy, with Mark O’Brien June 23: Increase Lead Conversion From Your Website, with Chris Butler June 30: More Quickly Deepen Relationships With High-Value Prospects, with Lauren McGaha July 14: Accelerating Your New...

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