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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009

...for the manager easiest. This month, I’d like to use Newfangled’s new Website Management System as an example to examine the three areas I mentioned above, particularly focusing on advanced website measurement enabled by integrating with the Google Analytics API....

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Article

What Makes Newfangled Newfangled: Our Agency Friends

an Article written by Mark O’Brien on January 27, 2014

This is part one of a three-part series on a few thoughts I’d like to share on what makes Newfangled tick: our clients, our people, and our space. I’ve learned something about myself recently: I’m an outward processor. I learn...

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Article

The New Newfangled Website

an Article published on November 29, 2006

...of monthly newsletters, added an online version of our book, produced three videos, and implemented new search engine strategies and content management tools. Come on–let’s take a tour… Well here it is–the new Newfangled website. Check out our new digs....

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Article

Meet Newfangled: Lisa DiIorio Smith

an Article published on February 3, 2015

To give you an inside look at the people who make up Newfangled, we’re having our people interview each other. This month, designer Justin Kerr interviews developer Lisa DiIorio Smith . In the four years since she arrived at Newfangled,...

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Article

Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...down for as long as you ignore it. But more on ego in a moment. Where I work, collaboration is essential. Mark O’Brien and I collaborate. He’s the CEO of Newfangled; I’m the COO. I don’t do what he does...

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Service

Website Prospect Experience

a Service published on April 28, 2016

...their guidance! Evan Shoemaker Founder + CEO, webuild Testimonial Newfangled keeps us laser-focused on how prospects will interact with our website. They offer invaluable guidance on ensuring our audience will advance our marketing objectives. Sarah Durham CEO, Big Duck Testimonial Newfangled’s prospect...

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Article

Content Strategy

We Don't Build Websites Anymore

an Article written by Christopher Butler on September 10, 2013

...from web development to information logistics. Hold on to your hats…     Mark O’Brien, CEO The Lead Development Ecosystem OK, so I tested this whole “we don’t build websites” idea on a long-time agency partner the other day, and...

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Article

A Discussion with Taan Worldwide's Peter Gerritsen: Part 2

an Article written by Mark O’Brien on May 5, 2014

...with lots of companies, and you’re doing some amazing great work. Mark: Thanks, Pete. Stay tuned for the third and final post, in which Pete and I talk about the biggest surprises we at Newfangled encounter in working with agencies,...

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Article

Week 797

an Article written by Christopher Butler on March 4, 2011

...far as I can tell from reviewing the calendar, he’s been on at least 22) since April. He gets Newfangled’s M.A.B. (most-airborne-player) award. Both Mark and I have also been working hard on book projects. Mark has just wrapped up...

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Podcast

Content Strategy

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

a Podcast hosted by Mark O'Brien on July 1, 2021

...Marketing Coach at Newfangled, describes this equilibrium as “humble confidence.” “If ‘confidence is the foundation of all positive human attributes,’ then positioning [and being an expert] is the root of all positive marketing attributes.” Mark O’Brien, CEO of Newfangled https://www.youtube.com/watch?v=4D9UQE6ULcY...

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