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Podcast

Content Strategy

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

a Podcast hosted by Mark O'Brien on July 1, 2021

...Marketing Coach at Newfangled, describes this equilibrium as “humble confidence.” “If ‘confidence is the foundation of all positive human attributes,’ then positioning [and being an expert] is the root of all positive marketing attributes.” Mark O’Brien, CEO of Newfangled https://www.youtube.com/watch?v=4D9UQE6ULcY...

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Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t know, Mark and I, we travel around. We...

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Holly Fong: On your side of things, how...

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Article

Email Marketing

The Newfangled Seminar: Building a Lead Development Ecosystem

an Article published on February 27, 2015

Since starting at Newfangled in 2010, I’ve been a fairly direct witness to a lot of change. I’ve moved from a project manager, seeing clients through the website development process, to a strategist tasked with implementing marketing automation for Newfangled...

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Article

"Invisible" Wisdom, Part 2

an Article published on June 21, 2010

...or delivery time, just quality pizza. To broaden your appeal, sometimes you have to narrow your position.  Newfangled has done this since around 2000.  Instead of a website development company for anyone needing a site of any size, Newfangled has...

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Article

At 10 Years, a Thanksgiving

an Article written by Mark O’Brien on June 15, 2010

...four-pack in the fridge, was the much appreciated handiwork of Chris Butler. I’ve received so many gifts from Newfangled, its employees, and its clients over the years. Separating my experience with Newfangled from who I have become as a person...

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...lot of thinking and publishing around this, so Newfangled tends to focus on designing digital market strategies that’s intended to drive traffic back to the website, through really smart thought leadership. But the question of social does come up. So...

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Article

Newfangled Workplace Culture: A Day in the Life

an Article published on April 14, 2009

Today, Newfangled’s North Carolina office had a company meeting and followed it up with an impromptu group lunch at Q-Shack down the street. Since coming to Newfangled from a big, corporate TV news station, one of the biggest changes for...

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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

https://soundcloud.com/considerthispod/season-1-episode-2-you-may-never-have-to-write-again/s-Kn9MY Transcript Lauren Siler: Hello and welcome to Episode 2 of Consider This. I am Lauren Siler. I’m the director of content strategy here at Newfangled. Julia Vanderput: I’m Julia Vanderput and I’m a content marketing strategist at Newfangled. Lauren...

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Service

What We Do

a Service published on July 1, 2014

...reaching out consistently! Evan Shoemaker Founder + CEO, webuild Testimonial On our own, marketing was always de-prioritized. Newfangled has put us on a system, and their insight and creativity have been a force multiplier. I can’t say enough about the quality...

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