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Scenes from the Marketing War Room

an Article written by Christopher Butler on February 4, 2016

...about our business’s role in the digital marketing landscape. I wanted to share a piece of that story — of how Newfangled is continuing to reinvent itself — and connect it back to a specific approach we’ve taken to interaction...

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Article

How Are You Connecting?

an Article written by Christopher Butler on May 31, 2011

...just with their clients, but with their surrounding communities. I found the way he explored this idea, by breaking it out into categories like networks, social intelligence, platform, super-flexibility, presence, and unpredictability, spoke directly to my experience in developing Newfangled’s...

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Article

SEO Quick Tips

an Article published on July 21, 2010

A question we hear from clients quite often here at Newfangled is “How do I get my site to rank higher with Google?”  And this is a topic that Newfangled has documented in depth on our site – to the...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...the marketplace. Newfangled has both aced and failed this one. We do have a very specific and real position, which is rare and great. I can confidently say that Newfangled partners with mid-sized agencies to help them with web development...

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Article

How We Invest in Our People - Education!

an Article written by Christopher Butler on July 16, 2009

...one is primarily a chance for us to hear a “State of the Newfangled” address from Mark and talk business, though we do also enjoy some great food and lots of laughs. Last year, we had three core sessions for...

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Article

Content Strategy

Our Mobile Architecture Explained

an Article written by Dave Mello on June 9, 2010

...rules to be tied to a list of sub-domains (www.newfangled.com, for instance, or m.newfangled.com). For instance, if we see that you are visiting the site on an iphone, and you are trying to view a page that has a mobile...

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Article

An Interview with Eric Holter, Founder of Newfangled and Rewarding Toil

an Article written by Mark O’Brien on November 10, 2014

A few weeks ago I had the opportunity to host a video interview with Eric Holter. Eric founded Newfangled in 1995, sold Newfangled to me over a five year term from 2009-2013, started Redeeming Grace church which he is the...

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Podcast

Consider This Season 1, Episode 3: Writing is not enough

a Podcast hosted by Lauren O'Brien on December 14, 2017

...this idea of speaking directly to the audience because to me, when I look at content … Part of my role here at Newfangled is to review content and look out for a few different things. One of those things...

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Article

Prospect Experience Design

What to think about when Prototyping a Mobile Website

an Article published on February 25, 2010

...screenshot was scaled down, but the prototype is an accurate representation of the “website” as if I were holding an iphone and loading up https://www.newfangled.com. Please note that, Newfangled’s grayscreen prototyping phase is devoid of any design since we focus...

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Article

Prospect Experience Design

The New My.Newfangled.Com

an Article published on December 22, 2009

Two weeks ago, after much planning but with little fanfare, we rolled out the new My.Newfangled.Com! We previewed the new My.Newfangled.Com and explored how it fits into our overall website management strategy in our Coping with Complexity newsletter – but...

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