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Article

Email Marketing

Why We Choose Act-On as Our Marketing Automation Provider and Partner

an Article written by Mark O’Brien on June 30, 2014

In my conversations with clients and prospects over the past few years, I’ve gotten a lot of questions about which marketing automation tool Newfangled prefers. This is a topic we’ve taken very seriously and reevaluate every six to twelve months....

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Article

Content Strategy

How to Give New Life to Your Old Website

an Article published on October 27, 2009

...there’s no immediate need or you simply don’t have the money for a more drastic change, you can keep your site “as is” and continue to pay as you go with small site improvements. Your Newfangled site, no matter how...

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Article

The Most Important Person on the Team

an Article published on July 31, 2009

While not being the most glamorous or high-profile position, the Quality Assurance (QA) role is the most important person on any web development team, and it doubly so here at Newfangled. Without them, our websites would be riddled with bugs,...

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Article

Its the prototyping, stupid!

an Article published on February 25, 2008

...some examples of specific knowledge that you have as a result of being an expert in your field? Im not particularly afraid to speak up in a crowd of people, so I raised my hand. Newfangled specializes in working with...

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Event

Mirren CEO Summit

an Event written by Mark O’Brien on October 23, 2015

On November 4th, Mark O’Brien will present a session at the Mirren CEO Summit along with Dave Currie, CMO of Winmo, on “Building a Lead Development System for Your Agency.” The summit is sold out, but you can join the...

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Webinar

Building Better Sales and Marketing Alignment

hosted by Mark O’Brien on June 21, 2017

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During this webinar, Blair Enns, CEO of Win Without Pitching, the leading sales training company for agencies and Mark O’Brien, CEO of Newfangled, the leading digital marketing consultancy for agencies will discuss what a healthy sales and marketing relationship looks...

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Article

Email Marketing

Marketing Automation Success Stories

an Article published on April 30, 2014

...as a key part of their lead development ecosystems. Below, I’ve included two examples of Newfangled clients who have bought into the lead development ecosystem and are using marketing automation in conjunction with a content-driven, conversion-focused website to drive new...

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Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

...see a higher performance coming from a generic email alias versus somebody at your organization. Holly: Yeah. I think a marquee person at that organization makes a lot of sense too, right? Lauren: Mm-hmm. Holly: Maybe it’s the CEO, principle...

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Article

CRM

Salesforce Fundamentals

an Article published on March 14, 2014

Newfangled has been talking a lot recently about Lead Development Ecosystems, which consist of a conversion-focused website, a marketing automation tool, and a customer relationship management tool. I want to focus on the third part of the ecosystem: the CRM....

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Article

Guest Post by Eric Holter: The Sharp Axe of Positioning

an Article written by Christopher Butler on August 18, 2009

...example the positioning for Newfangled would be broken down like this. What do they do? They build websites. Who do they do it for? Advertising agencies. What is the benefit? Newfangled helps them transform their websites into powerful new business...

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