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Guest Post by Eric Holter: The Sharp Axe of Positioning

an Article written by Christopher Butler on August 18, 2009

...example the positioning for Newfangled would be broken down like this. What do they do? They build websites. Who do they do it for? Advertising agencies. What is the benefit? Newfangled helps them transform their websites into powerful new business...

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Managing Your Online Reputation

an Article written by Christopher Butler on October 30, 2008

...of Newfangled by Worthwhile.com among my Google Blog Search RSS feed (see image below) that I’ve set up for “newfangled.” Worthwhile had written a blog post titled We’ve Got a Blog. Now What? and linked over to our September newsletter...

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Prospect Experience Design

Building A Digital Marketing Engine to Drive Your New Business

an Article written by Christopher Butler on June 29, 2021

...That Drives Your New Business Pipeline: Creating Your Strategy, with Mark O’Brien June 23: Increase Lead Conversion From Your Website, with Chris Butler June 30: More Quickly Deepen Relationships With High-Value Prospects, with Lauren McGaha July 14: Accelerating Your New...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on May 27, 2011

...in San Francisco on November 2-4. Mark and I have had the privilege of serving on the Advisory Council planning the event and we’ll also be speaking—Mark on SEO + Content Strategy, and I on Making Sense of the Data....

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Week 800

an Article written by Christopher Butler on March 25, 2011

...Lindsey, Mark, Katie, Lauren and Steve—I’m behind the camera) for a screening of a talk by Michael Beirut of Pentagram on clients, and some discussion on that afterward. I’ve embedded the video we watched below: 2010/01 Michael Bierut from CreativeMornings...

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Your Own Personal Canon

an Article written by Christopher Butler on August 8, 2013

...way of looking at it is this: We get to choose the voices in our heads. Just a few weeks ago, Mark and I sat in my living room, talking about the past year at Newfangled. We’ve made it a...

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How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...you’ll see it all the time:   Traffic is meaningless; action is everything. — Mark O’Brien (@NewfangledMark) September 14, 2012   That’s a direct quote from Mark’s book, A Website that Works, which is all about what it means to...

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Prospect Experience Design

A Conversation with Information Designer Michael Babwahsingh

an Article written by Christopher Butler on July 16, 2010

...brightly illuminated by the sun that it almost looks digital. You can tell it’s stained glass because of the mark, you know, the way that shards of glass are assembled to create the image, but the light that so brightly...

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Video: Newfangled Seminar Introduction

an Article published on March 12, 2015

About a month ago, Chris, Mark, Lauren and I all took a little field trip over to Fearrington Village to get a feel for the facilities and begin making plans for the Newfangled Seminar. While we were there, we each...

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Email Marketing

The Newfangled Seminar: A View to the Future

an Article written by Christopher Butler on March 5, 2015

After years of dreaming and discussion, we’re finally launching an event of our own. We’re calling it The Newfangled Seminar. I’ve done many events — both as a speaker, and as an organizer — and I can tell you this...

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