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Managing Your Online Reputation

an Article written by Christopher Butler on October 30, 2008

...of Newfangled by Worthwhile.com among my Google Blog Search RSS feed (see image below) that I’ve set up for “newfangled.” Worthwhile had written a blog post titled We’ve Got a Blog. Now What? and linked over to our September newsletter...

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Prospect Experience Design

Building A Digital Marketing Engine to Drive Your New Business

an Article written by Christopher Butler on June 29, 2021

...That Drives Your New Business Pipeline: Creating Your Strategy, with Mark O’Brien June 23: Increase Lead Conversion From Your Website, with Chris Butler June 30: More Quickly Deepen Relationships With High-Value Prospects, with Lauren McGaha July 14: Accelerating Your New...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on May 27, 2011

...in San Francisco on November 2-4. Mark and I have had the privilege of serving on the Advisory Council planning the event and we’ll also be speaking—Mark on SEO + Content Strategy, and I on Making Sense of the Data....

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Week 800

an Article written by Christopher Butler on March 25, 2011

...Lindsey, Mark, Katie, Lauren and Steve—I’m behind the camera) for a screening of a talk by Michael Beirut of Pentagram on clients, and some discussion on that afterward. I’ve embedded the video we watched below: 2010/01 Michael Bierut from CreativeMornings...

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Your Own Personal Canon

an Article written by Christopher Butler on August 8, 2013

...way of looking at it is this: We get to choose the voices in our heads. Just a few weeks ago, Mark and I sat in my living room, talking about the past year at Newfangled. We’ve made it a...

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Prospect Experience Design

A Conversation with Information Designer Michael Babwahsingh

an Article written by Christopher Butler on July 16, 2010

...brightly illuminated by the sun that it almost looks digital. You can tell it’s stained glass because of the mark, you know, the way that shards of glass are assembled to create the image, but the light that so brightly...

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How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...you’ll see it all the time:   Traffic is meaningless; action is everything. — Mark O’Brien (@NewfangledMark) September 14, 2012   That’s a direct quote from Mark’s book, A Website that Works, which is all about what it means to...

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Video: Newfangled Seminar Introduction

an Article published on March 12, 2015

About a month ago, Chris, Mark, Lauren and I all took a little field trip over to Fearrington Village to get a feel for the facilities and begin making plans for the Newfangled Seminar. While we were there, we each...

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The Four Benchmarks for the Business-Generating Agency Website

an Article written by Mark O’Brien on March 12, 2013

...if you’d like the raw Excel version, send a nice note to me at Mark at Newfangled.com. Again, this all presupposes that you are a specialized, well-positioned agency, and that you know how to write at a decent level. If...

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Email Marketing

Why Marketing Automation Programs Fail, Part 2: Training and Guidance

an Article published on February 10, 2014

Last week, I wrote a blog post about the fact that 3 out of 5 marketing automation implementations fail, and why I think that is happening. After writing the post, I was discussing this with Mark, and we realized that...

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